Drinks retail specialist Real Drinks has snapped up beer distributor Beer Britannia for an undisclosed sum, The Grocer can reveal.
Real Drinks, which owns several shops in London and sells branded and own-label booze to the supermarkets, said the acquisition would “complement the core product expertise and expand the range of drinks brands supplied by Real Drinks Group into the off-trade market across supermarkets, convenience stores and off-licences in the UK”.
Beer Britannia had “worked with Real Drinks for quite a while on projects and are sure that the two business will complement each other brilliantly”, said its founder Steve Benton. “Working with the group in this way will allow us to continue our growth plans, but now backed by a wider team with expertise in areas that we need.”
The business would “continue to offer a great service to our partner suppliers and our customers, and this platform means that we will have an even broader portfolio and become an exciting supplier of new products and development for customers”, he added.
Benton and his team would “continue within the Real Drinks Group to manage the operation, working alongside the portfolio of breweries and overseeing the full lifecycle supplying brands into all of the major UK supermarkets”, said Real Drinks.
Real Drinks founder and owner Nick Dolan (pictured) said he was “delighted to have made this acquisition and welcome Beer Britannia to our portfolio”.
“We have known Steve for many years, he is highly respected and has achieved great success with the business.”
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