Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
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Comment & OpinionEditors picks: Food poverty, workforce crisis and The Chicken King
Three of the food system’s biggest pressures – workforce shortages, rising food poverty and complications around the packaging tax – all took the spotlight this week
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NewsRebecca Stanton joins Asda amid fresh buying reshuffle
It follows the launch of one of Asda’s “biggest” range refreshes in recent years earlier this month, as part of the supermarket’s Take a Fresh Look campaign to woo shoppers back into its stores.
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NewsMorrisons and Coca-Cola execs lead panelists confirmed for D&I In Grocery 2026
GroceryAid has announced the first speakers for its annual diversity and inclusion conference, with senior leaders from Morrisons and Coca-Cola Europacific Partners set to address 1,300 grocery executives in October.
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Comment & OpinionWhy would Morrisons be in supplier talks with Sainsbury’s?
Morrisons has reportedly entered talks with representatives from rival supermarkets, including Sainsbury’s, to sell more goods from its Myton manufacturing arm
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Comment & OpinionLidl has overtaken Morrisons – now can it catch Aldi?
Aldi knows what the trouble is, but what is it going to do about it?
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NewsLidl sails past Morrisons to become UK’s fifth biggest supermarket
It is the first time Lidl has pulled ahead of Morrisons, following two consecutive months in which it has matched the supermarket in market share
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NewsSwizzels brings Squashies and Love Hearts biscuits to Morrisons
The range was developed through a licensing partnership with specialist food and drink manufacturer Baleigh
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Comment & OpinionEditor’s picks: price caps, politics and retail resets
This week’s issue features extensive coverage of the fallout to political suggestions of price caps, plus a big interview with the chief of UK Packaging PRO, and Focus Ons own label and butter – and much more
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Grocer 33Morrisons keeps on discounting to notch another win as cheapest supermarket
Morrisons’ winning £77.88 shopping basket included 13.7% of savings
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NewsMorrisons to close 100 Morrisons Daily stores affecting hundreds of jobs
The stores to close are among the ‘the most challenged’ in Morrisons’ estate and were loss-making, the supermarket said
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NewsMorrisons boosts online operations, renews Clarkson’s Farm sponsorship
New vans are carrying a livery promoting the supermarket’s rapid delivery service Morrisons Now
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NewsMorrisons rolls out male sanitary bins across all stores
The move meant Morrisons was now meeting ‘The Bog Standard’ guidelines developed by Prostate Cancer UK and PHS Group to help support shoppers living with incontinence
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NewsMorrisons stores unaffected by HGV driver strike threat despite empty shelves warning
Morrisons risked empty shelves in stores if HGV drivers voted to strike, warned trade union Unite
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Comment & OpinionKnow your body: why Morrisons’ cancer campaign stands out
Morrisons wants shoppers to touch themselves in the shower. Could this be retail’s most effective cancer awareness campaign ever?
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NewsMorrisons confirms pay rise for store workers after union approval
In addition to the staggered pay rise, all hourly-paid staff will receive a one-off payment of between £25 and £175 based on their contractual hours
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Grocer 33Price reductions on fresh lines help Morrisons to win cheapest supermarket
Morrisons’ price-cut Galbani Italian burrata, spring onions and vine tomatoes were three of its four exclusively cheapest items
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NewsMorrisons abattoir to reduce pig suppliers due to economic climate
A release from the National Pig Association said the cull would include some long-standing producers and at least one ‘very large supplier’ to Woodheads abattoir in Lincolnshire – part of Morrisons’ Myton Food manufacturing arm
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NewsMorrisons adds cancer awareness messages to own label bath and shower range
The campaign aims to encourage people to use ‘everyday routines’, like showering, to check their bodies for potential signs of cancer
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Range PreviewMorrisons launches The Best picky bits range for summer 2026
Morrisons has expanded its premium The Best range for summer with new picnic and ‘picky bits’ inspired by the Mediterranean
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Comment & OpinionWhy Morrisons calling Aldi ‘attractive’ is a killer point for the CMA
The row – and consultation – is about whether Aldi and Lidl should be banned from putting clauses in property deals to stop competition opening nearby, a practice that’s been outlawed for other major supermarkets since 2010