Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
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NewsHealth targets will cost supermarkets ‘tens of millions’ Streeting warned
Retail leaders are urging ministers not to introduce mandatory targets until all major food companies are in a position to report comparable data
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NewsM&S appoints ex-Morrisons category director to head of trading role
The new hire had been at Morrisons since 2019, starting as a buying manager and then rising through head of trading and category director roles including in bakery and cakes
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NewsMorrisons offers 20,000 ‘Merry More Points’ in major Christmas loyalty push
More Card holders can earn the equivalent of £20 in More Points if they spend a minimum of £50 in-store and online during four of the five key weeks to 14 December
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NewsMorrisons rolls out new pure water stations with SpotlessWater
Morrisons said the partnership with SpotlessWater would attract ‘a new audience of trade professionals’
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NewsMorrisons targets repeat offenders with new crime reporting technology
Morrisons aims to deploy the new system designed by retail intelligence company Auror in all 500 of its supermarkets by early 2026
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NewsMorrisons rolling out fresh sushi counters as Market Street refresh continues
It’s the latest new format to roll into Morrisons stores as CEO Rami Baitiéh looks to balance the need to reduce costs with his commitment to maintain its service counters and Market Street offer
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NewsMorrisons celebrates farmers and suppliers in Christmas advert 2025
Morrisons is celebrating the farmers, bakers and food makers behind its festive range in its new Christmas campaign
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NewsMorrisons buying team shake-up continues as new dairy director joins from Asda
The appointment is the latest in a string of changes to Morrisons’ commercial team following a major restructure under new group trading director Andrew Staniland’s ‘Magic’ plan.
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Range PreviewTree-bone steak and prawn coconut curry doughnuts: Morrisons Christmas range 2025
Morrisons has unveiled 340 new products in its Christmas food range for 2025 and the debut of an ultra-premium tier within its flagship The Best range
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NewsMorrisons on the hunt for franchisees across the south
In moves first reported by The Telegraph, the supermarket is planning to open 250 more Morrisons Daily sites next year by offering convenience retailers the chance to convert to the franchise model
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Analysis & FeaturesIs Andrew Staniland’s ‘Icelandification’ of Morrisons enough?
With Lidl closing in, Morrisons is undertaking a range reset, and changing its loyalty and promo strategy – while trying to pay down its £1bn debt
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NewsMorrisons’ frozen boss Rebecca Stanton leaves after two years
Stanton’s departure follows a wide-scale restructure of Morrisons’ trading team in March, under group trading director Andrew Staniland
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NewsSainsbury’s, Morrisons and Weetabix back free breakfast clubs
Early adopter schools will be offered discounts and free deliveries
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NewsMorrisons to roll out electronic shelf edge labels to all 497 supermarkets from 2026
Morrisons is the UK first traditional UK supermarket to install electronic shelf edge labels in its larger stores, through a new partnership with Vusion Group
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NewsSeabrook brings crisp flavours to the frozen aisle with new snacks
It has added four ‘mouth-watering’ potato snacks
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Analysis & FeaturesWhat’s behind the flurry of ultra-premium ready meals?
Despite rising food prices and squeezed incomes, retailers and brands are unveiling high-end ready meals priced at up to £30
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Grocer 33Morrisons Letchworth named North Hertfordshire’s best supermarket
Located in the town centre, this striking store performed well across the board, but it was the ‘impeccable’ customer service that bowled over our shopper
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Grocer 33Morrisons Letchworth GSM Simon Hill on ‘ultra-premium’ range and More Card discounts
Morrisons GSM Simon Hill reflects on his first nine months at the Letchworth store
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NewsMorrisons revives 20% More Card discount at in-store fish and steak counters
Morrisons had quietly phased out the 20% discount at its counters earlier this year as part of a restructure of its Market Street counters
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NewsMorrisons scales back loyalty price More Card promotions
Morrisons has scaled back the use of More Card for promotions, bucking the growing trend of loyalty pricing as it fights to build footfall and basket spend.