Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
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NewsMorrisons to cut the price of ‘thousands’ of spring staples throughout April
Morrisons CEO Rami Baitiéh previously promised that Morrisons was ‘prepared to protect’ customers throughout the year from rising inflation
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NewsAsda, Morrisons and Lidl make £1bn worth of sale and leaseback deals
The three supermarkets struck sale and leaseback deals totalling £943m in 2025, according to Colliers
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NewsSupermarkets to launch biggest-ever joint food poverty campaign
Retailers are launching this year’s Let’s Make a Meal of It campaign next week
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NewsLidl matches Morrisons in grocery market share
It means Lidl has become the joint fifth-largest UK supermarket
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NewsAldi and Lidl battling it out for the Easter shop with big discounts
Aldi has promised £16m in price cuts across Easter ranges while Lidl is offering loyalty members £5 off a £50 Easter shop
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NewsMorrisons adds Wilko concessions as ‘one-stop shop’ strategy continues
The new Wilko aisle in Speke is the first of over 20 planned in Morrisons stores under the first phase of the rollout
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NewsMorrisons and Aldi slash prices on Easter veg to 4p
Both said prices paid to farmers would be unaffected
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NewsMorrisons expands More Card with game and free rewards in latest loyalty move
Morrisons wants to grow participation into its More Card by simplifying the rewards and offers available
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NewsMorrisons sales grow again despite ‘highly competitive’ market
Price cuts and investments in loyalty had helped Morrisons grow volumes and improve sales, it revealed in Q1 2026 results during the first quarter of 2026.
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NewsMorrisons not in negotiations to sell Myton Food manufacturing arm
CEO Rami Baitiéh had reportedly entered discussions with an unnamed private equity firm over a deal to sell the business, which makes meat, seafood, horticulture, bakery and a number of other own-label products for its stores
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NewsAsda recycles ‘milestone’ 20 million coffee pods through Podback partnership
Asda has recycled 20 million coffee pods through its in-store partnership with Podback, with shoppers returning more than 250,000 bags via ToYou counters since January
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NewsRapid grocery: awareness high, usage low finds YouGov
Only 1% of those surveyed used rapid delivery of groceries on a daily basis.
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NewsJempson’s passes £250k milestone in colleague profit share scheme
Jempson’s said the milestone reflected its commitment to ‘recognise the contribution colleagues make to the business every day’
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NewsMorrisons handing out free cake to mums in Mother’s Day sales drive
Morrisons is offering free cake slices to all mums and mother figures at its cafés this weekend, as supermarkets compete for last-minute Mother’s Day trade
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NewsSupermarket Income REIT identifies £500m of potential grocery assets
Property investor Supermarket Income REIT has identified a strong pipeline of opportunities in the grocery real estate market, with £500m of assets available in its core target of UK supermarkets
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NewsSupermarket AI making supplier forecasting ‘nightmare’ even worse
A group representing more than 20 mid to large-sized suppliers met with Adjudicator Mark White last month to raise the issue
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Comment & OpinionMorrisons is turning a corner while Asda hits a dead end
There is light at the end of the tunnel for Morrisons, says David Sables, CEO of Sentinel Management Consultants
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NewsMorrisons convenience and GM restructure puts 100 roles at risk
Morrisons is merging its convenience and supermarket commercial teams into a single division, and relocating its general merchandise division to a new office
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NewsShoppers switch to own label and buy less to save money: NIQ
Total till sales at UK supermarkets increased 3.3% in the four weeks to 21 February, but volumes declined by 0.8% – a bigger fall than January’s 0.6%
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NewsSupermarket volumes remain under pressure as inflation picks up pace
Total take-home sales at the mults increased by 3.4% year on year in the four weeks to 22 February. However, growth lagged behind grocery price inflation