Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
-
Comment & OpinionThree lessons from the winners of the Grocer Gold Awards 2026
This week has been dominated by the Grocer Gold Awards on Tuesday. So what are the lessons?
-
NewsMorrisons launches international sourcing arm to boost overseas revenue
Myton International comes as part of a broader push to increase the number of retailers to whom Morrisons supplies products
-
Comment & OpinionRetailer turnaround plans always cost suppliers money
A retailer’s reset exists to improve the retailer’s economics – it clearly helps to dress the wolf in sheep’s clothing, says David Sables, CEO of Sentinel Management Consultants
-
NewsSmart trolley shoppers spend much more, but can get distracted, study finds
Smart cart users add more items to their trolleys than non-users and spend longer in store
-
NewsMorrisons offers £2k switching incentive to grow Daily franchise estate
The supermarket revealed the new incentives at its annual franchise conference at its Hilmore House head office. It said it wanted to support franchise partners’ profitability and estate expansion
-
NewsEG On The Move snaps up Prax’s commission operator network
The Blackburn-based business said the deal would strengthen its presence in the UK fuel retail sector and extend its commitment to supporting independent forecourt operators
-
NewsMorrisons adds new ready-to-drink quartet to tap demand for summer cocktails
All of Morrisons’ Cocktail Collection drinks are available on a two for £9 deal
-
Events & AwardsThe Grocer Gold Awards 2026: Store manager of the year
Summons fosters high risk, high reward at Norwich Morrisons store
-
NewsLidl loyalty discounts now claimed in over half of shopping trips
The rate of shops involving a coupon reward has more than doubled from 26% in March 2025 to 57% in May 2026
-
NewsMorrisons reopening Market Street counters after customer feedback
The supermarket closed 70 of its meat and fish counters last year, but it’s now putting them back into stores after feedback from customers
-
NewsJason’s Sourdough launches Crumpet Thins in Morrisons
Crumpet Thins will land exclusively in Morrisons from 15 July
-
NewsSupermarket meal deal fruit recalled due to possible salmonella risk
SKUs with use-by dates of 23 or 24 June across Asda, Morrisons, Tesco, M&S and Sainsbury’s have been affected
-
NewsMorrisons stores spared ‘empty shelves’ after Eddie Stobart driver strike called off
Nearly 500 Eddie Stobart drivers supplying Morrisons stores across the north had threatened to strike
-
NewsMorrisons moves into financial services with new pet and travel insurance
The new travel and pet insurance packages mark Morrisons’ first move into financial services as it looks to expand its offer beyond traditional grocery
-
NewsMorrisons making ‘good progress’ with turnaround after sales rise
Morrisons delivered a 14th consecutive period of sales growth during its second quarter 2026, despite what CEO Rami Baitiéh described as a ‘challenging’ market
-
Grocer 33Morrisons wins cheapest supermarket in our healthier Grocer 33 shop
The cost of several of the products in our health-themed Grocer 33 basket have risen by more than inflation
-
Grocer 33Morrisons on top with best supermarket in Croydon
The 36,476 sq ft Morrisons on Purley Way sealed the retailer’s first Grocer 33 win since late February
-
Grocer 33Morrisons Croydon manager on running the supermarket's 'busiest' online store
A mere five years since she joined Morrisons’ graduate scheme, the 26-year-old store manager is now 10 months into running its critical Croydon store in London
-
NewsWorld Cup ‘Half Time Oranges’ giveaway announced by Morrisons
Although targeted at children they will be available for all customers at Morrisons stores nationwide (excluding Morrisons Dailys) starting Sunday 14 June, when Scotland takes on Haiti at Boston Stadium
-
Comment & OpinionGLP-1 fat jabs are a potential goldmine for supermarkets
Weight loss drugs wiped £780m from household grocery spend in the year to the end of February 2026 but there’s another side to this story