Bradman spent seven “highly successful” years at Westons

Geoff Bradman has stepped down as commercial director at Herefordshire cidermaker Westons, The Grocer has learned.

Bradman left the business after “seven highly successful years at Westons”, a Westons spokeswoman told The Grocer, confirming his departure this week.

During his tenure he “played an integral role in reinforcing Henry Westons’ position as the UK’s bestselling glass bottled apple cider, as well as overseeing our most successful ever new launch – Stowford Press Mixed Berries – into both the on and off-trade”, she added. 

“He leaves with our very best wishes and our thanks for everything that he has done for the business during his time with us.”

Bradman was promoted from head of sales to commercial director in 2015, credited with having increased the company’s turnover by 40% and upped its market share. 

Westons’ sales have continually risen during his tenure. Over the past year alone the brand added £4.7m to its off-trade value, which hit £55.7m – a 9.1% increase [Nielsen 52 w/e 20 April 2019].

Prior to Westons, Bradman worked for rival cidermaker Aspall – which is now owned by Molson Coors – as joint managing director.