Beavertown Brewery has added its first gluten-free beer.
The 4.7% brew, called Critical Mass, is a dry-hopped IPA said to offer “delicious fruity flavours including grapefruit, passionfruit, and white grape” (rsp: £2.30/330ml).
It has rolled into the brand’s web shop. Beavertown stressed it had been “developed to deliver a delicious beer first and foremost” and “just so happens to also be gluten-free”.
The launch comes on the back of a spectacular year in the supermarkets for the brewer, in which Heineken owns a 49% stake.
It’s leading brew, Neck Oil, grew its value sales by 50.1% over the 52 weeks to 1 January 2022, while its Gamma Ray ale grew sales by 20% [NielsenIQ].
Critical Mass is the latest in a series of launches from the brand this year.
April alone saw it roll a new pale ale, called Young Sun (4% abv) into Young’s Pubs across London and the south of England, as well as its first rice lager, called Potted Planets (5%), which was made with rice grains claimed to give it “a lighter, dryer taste” than regular lager.
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