Pladis is relaunching McVities sub-brand BN biscuits after a four-year hiatus.
Billed as “deliciously light, golden-baked biscuits, sandwiched together with tasty, flavoured fillings”, the biscuits will launch in regular and ‘mini’ sizes.
The full-sized biscuits will launch in tower packs of 16 in chocolate and vanilla flavours. Mini BNs, meanwhile – five grab-and-go packs of five mini biscuits – will launch in chocolate and strawberry flavours. They went into Asda this week, with a wider rollout planned (rsp: £1/5x35g-285g).
After delisting BN biscuits four years ago, Pladis said it was relaunching them at ”an affordable price point in a bid to drive higher volume sales”.
“We know that BN biscuits have a place in many British shoppers’ hearts”, said McVitie’s marketing director David Titman.
No comments yet