Fridge Raiders has launched a limited-edition katsu Chicken Bites variant, as the first of a new World Flavours range.
Made with 100% real chicken breast, the NPD (rsp: £1.50/90g) will be available exclusively in Asda from next Thursday (9 April). It followed “a huge surge” in demand for katsu over the past five years, said the Kerry Foods brand.
“Chicken katsu has proven to be a real hit with consumers, but we haven’t seen much of this flavour within the snacking space,” said Fridge Raiders brand manager Julia May.
“We’re therefore excited to launch our new katsu-flavoured chicken bites into the market so that our customers can tap into this trend and attract even more shoppers to their snacks offering in-store.”
Kerry said it planned for further variants in the nascent World Flavours range to become available “in the coming months”.
It comes after Fridge Raiders has seen its value sales grew by 12.2% to £62.8m, having sold an extra 3.4 million units [Nielsen 52 w/e 31 December 2019].