Ingredients maker Very Lazy has unveiled Chopped Onion, rolling it into Tesco, Morrisons and Ocado.
The jarred NPD (rsp: £2/195g) was “designed to remove the fuss of peeling, chopping and eye-watering irritation”, said the brand. “Very Lazy Chopped Onion further helps consumers skip one of the most time-consuming and disliked kitchen tasks while still delivering rich onion flavour in just 60 seconds.” It offered a “shortcut for home cooks to save time without compromising on flavour, aroma or texture”.
The launch follows a survey by Very Lazy of 2,000 UK parents. It found that onions are officially their least favourite ingredient to prepare. Almost one in five wished they never had to chop onions ever again, while 50% said the tears were the main reason they dreaded preparing onions.
“Onions are one of the most commonly used ingredients in home cooking, but they’re also one of the biggest preparation frustrations,” said Kate Sayers, marketing & innovation director at Very Lazy. “From tears and lingering smells to peeling and chopping, it’s a task many shoppers would happily skip.”
Chopped Onion delivered “all the flavour without the hassle, making it easier than ever for shoppers to cook from scratch”, she added. “As demand for convenient ingredient solutions continues to grow, we’re focused on creating products that remove barriers in the kitchen while still delivering great flavour and cooking confidence.”
Chopped Onion is joined in Morrisons and Ocado by two other new Very Lazy lines: Roasted Garlic Paste (70g) and Italian Herb Paste (65g). Both are in squeezy tubes and carry an rsp of £1.90.
They are part of a wet herbs & spices category worth £57m, having grown value 50% over the past five years [Circana]. Very Lazy has delivered 45% of total growth over the past year and is now worth more than £15m in [Circana 52 w/e 16 May 2026].
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