Cranberry Web

Kopparberg has added a new low-calorie Cranberry cider to its Light range.

Cranberry Light has an abv of 4% and contains 85 calories per 250ml can. It has rolled into Morrisons this week, joining the range’s existing duo of Summer Fruits Light and Raspberry Light (rsp: £1.87).

It would cater to shoppers “looking for a lighter, but equally tasty variant, of Kopparberg’s signature fruit cider”, said the brand.

It follows the launch of Kopparberg Sweet Apple in a new higher abv keg exclusively into Asda earlier this month, with an eye to extending into other retailers once the exclusivity deal finishes at the end of July.

Read more: Beer & Cider Category Report 2018