Napa winery Larkin Wines has unveiled what it claims will be the UK’s first ‘super premium’ canned wine under a new ‘Larkan’ brand later this month.
It will launch a trio of wines in 375ml cans: a merlot (14.5% abv), a white blend of sauvignon blanc, viognier and roussanne (14.5% abv), and a pink pinot noir (TBC). They will be available through new distributor James Hocking Wine from 12 March (rsp: £9.99).
It was “pretty clear that putting top-notch Napa wine in a beer can might be divisive”, said Larkin owner Sean Larkin – the majority of his business’ wines retail at around the £70/70cl mark.
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“But I genuinely feel there is significant market potential.” He added: “I started researching alternatively packaged wines already on the market, and quickly realised there was no offer within the super-premium category.”
Indeed, Waitrose has pinpointed canned wine as a major drinks trend for 2019, and numerous canned wine brands have made the national debut in the mults over past months. At least one major wine brand is also set to move into the format later this year
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