Galaxy Duet

Mars Chocolate has extended its Galaxy Duet range by offering a new large block format, which will include cookies & cream, caramel & shortcake and toffee & popcorn flavours (rsp: £1.39).

The brand hopes the launch will build on the success of Galaxy Duet singles, which were rolled out last August and saw a toffee & popcorn variant added in March.

The launch of Duet helped the Galaxy brand generate 4% growth to £216m [Nielsen 52 w/e 3 October 2015].