Unilever is preparing the UK launch of its plant-based household brand Love Home & Planet, as the Anglo-Dutch supplier ramps up its portfolio of sustainable products.
The Grocer understands Love Home & Planet will makes its UK debut at the end of this year, having launched in late January in the US as a sister brand to the eco-friendly Love Beauty & Planet. It has also been included in Unilever’s offer on the new Loop e-commerce platform trialling products in refillable packs for resale.
The “majority” of Love Home & Planet’s packaging was made from recycled and recyclable materials, said Unilever. “Caps and pouches are up next.” The company is working towards 100% recycled packaging across Love Home & Planet by 2021.
The brand’s variants are made with cruelty-free vegan ingredients, while all scents – created with fragrance house Givaudan – are derived from sustainably sourced essential oils. Fragrances echo those of Love Beauty & Planet, such as Bulgarian Rose & Murumuru, Vetiver & Tea Tree Oil, and Coconut Water & Mimosa Flower.
In the US, Love Home & Planet comprises more than 30 products for fabric care, dish washing and cleaning. It includes a concentrated laundry detergent made with sustainably sourced plant-based cleansers that are effective in cold water. A dry-wash spray is designed to prolong the life of clothes by minimising washing, while reducing water and energy use.
Unilever unveiled the 12-strong Love Beauty & Planet range in July 2018. Its packaging is 100% recycled and recyclable plastic, while the labels can be easily removed during the recycling process. Natural or plant-based ingredients are used “wherever possible”, and all ingredients are ethically and sustainably sourced.
In October, Unilever announced the UK debut of Seventh Generation, the sustainable US household brand it bought in 2016 for around $700m. The range comprises biodegradable, largely plant-based cleaning and laundry liquids in packaging made from 100% recycled and recyclable materials.