Whole Earth

Wessanen UK has extended its premium spreads offering with the launch of a new Whole Earth 3 Nut Butter. Available now from Asda, the Peanut, Pecan & Walnut variant comes in a 227g jar (£2.80).

Its launch seeks to capitalise on the success of Whole Earth’s Cashew, Peanut & Hazelnut 3 Nut Butter, which has achieved a 75% increase in value sales [IRI 52 w/e 30 January 2016].

“This new flavour combination makes a strong addition to our premium portfolio,” said Adele Ward, Whole Earth brand controller.

“With products high in nutrition becoming increasingly sought-after by UK shoppers, the brand believes more consumers are now actively seeking products without the ‘nasties’ of artificial additives and sugar. The Whole Earth range perfectly accommodates this demand, with great-tasting spreads that are healthy, nutritious and produced using only natural ingredients.”