All news articles – Page 4361

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2000-06-24T00:00:00Z

The Wyndham Estate range of premium varietal wines from Australia have been revamped by Caxton Tower. The new packaging is designed to differentiate the Triple Bin varietals and Oak Cask Chardonnay and reflect the brand's positioning as the...
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2000-06-24T00:00:00Z

Ambitious plans to increase distribution in the grocery sector are being made for two wine ranges from Houghton in Western Australia. Its HWB and Wildflower ranges have been repackaged to bring them up to date. They are sold in the UK by Percy Fox....
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2000-06-24T00:00:00Z

San Miguel is going for a bigger share of the UK take home premium lager market through the introduction of a 440ml can. So far the Spanish brew has only been available in 33cl and 25cl bottles through distributor HP Bulmer. Campbell has...
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2000-06-24T00:00:00Z

The Nederburg range of premium South African varietals is being relaunched in the UK with new packaging by the Stellenbosch Farmers' Winery. The wines are distributed by Caxton Tower and are priced between £4.99 and £5.99. One of the west's most...
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2000-06-24T00:00:00Z

A tailored range of multipacks featuring the No Carling No Party theme has been unveiled by Bass for its leading lager. As part of the £33m marketing support for the brand this year, it is introducing eight-packs for the price of seven, 12 for 10s...
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2000-06-24T00:00:00Z

The Virgin Cola Company has taken control of the premixed spirit Virgin Vodka Flyer in house and has relaunched in time for the party season. The promotional emphasis will be in the on-trade but it is being stocked by Thresher and Victoria Wine as...
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2000-06-24T00:00:00Z

A 1998 Shiraz is being introduced under the Limestone Coast label by Lindemans. This joins a Chardonnay released with the 1997 vintage. They are the first Australian wines to carry this new geographical indication name. To capitalise on the...
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2000-06-24T00:00:00Z

The Co-op has launched two new own label Australian wines, a Merlot at £4.79 and a Grenache at £4.29. Both are from the Riverland region. A whisky liqueur from Wales, Danzy Jones, was launched at the Royal Welsh Show this week. Tesco is listing...
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2000-06-24T00:00:00Z

Imperial Drinks Company is extending its Raw Spirit Mix range with Hi Energy, a 5.5% abv clubbers' drink mixing vodka, taurine, caffeine and creatine. Two tv ads in the How RefreshingHow Heineken campaign have been unveiled by Whitbread. In one a...
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2000-06-24T00:00:00Z

Champagne Krug is running sampling activity with its key independent customers this summer. Beverage Brands is running a promotion with the Galaxy 105 radio network offering consumers the chance to win their weight in its WKD premium packaged...
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2000-06-24T00:00:00Z

Scottish Courage is flagging up its sponsorship of Grand Prix motorsport with the introduction of a limited edition shaped can which highlights a chequered flag. It has listings in Sainsbury, First Quench, Dillons and B2. Safeway has signed an...
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2000-06-24T00:00:00Z

Burn Stewart is backing its Wallace malt whisky liqueur this winter with price promotions in Asda, the Co-op and selected Safeway stores. These will be supported with displays and in store merchandising Reports from California indicate that 1999...
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2000-06-24T00:00:00Z

Martini vermouth is launching a pre-Christmas promotion offering collectible bottles featuring classic ads from the Martini and Rossi archives from the 1920s to the 1950s. Malcolm Cowen has unveiled a new look for Royal Mint Chocolate Liqueur...
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2000-06-24T00:00:00Z

A new premium packaged spirit, Raw Spirit, is being rolled out nationally following a test market in the south east. A spokesman for brand owner Imperial Drinks said the initial focus will be in the on-trade and the brand will be supported with...
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2000-06-24T00:00:00Z

To build on the awareness of Bacardi Breezer created by its cinema and TV advertising, Bacardi Martini is supporting it with a new £400,000 radio campaign. This will run nationally until the end of the year. A sampling campaign in key London...
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2000-06-24T00:00:00Z

Graham's has recently introduced its 1994 LBV port to the UK. The quality is expected to be high as the year was declared as a vintage by the leading port houses. The company is not offering a 1993 LBV because of the poor harvest caused by heavy...
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2000-06-24T00:00:00Z

First Drinks Brands is spending £1.1m on a TV advertising campaign for Campari in May. This features a walk on part by the Kray twins' associate Frankie Fraser. The initiative will be supported by a sampling campaign and a distribution drive. ...
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2000-06-24T00:00:00Z

Holsten has renewed its sponsorship of Spurs after a four year break. Its long running deal with the club ended in 1994 when the German brewer decided to use the money to relaunch its core Pils brand. The new sponsorship will run for three years...
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2000-06-24T00:00:00Z

One of the newest liqueurs on the market is being promoted for Valentine's Day. Stone's Cream Liqueur was launched as premium product by Matthew Clark last September. It is being supported by a promotional campaign featuring in store and event...
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2000-06-24T00:00:00Z

A malt whisky designed specifically to complement a cigar has been created by JBB. It has produced the Corriemhor Cigar Reserve from malts from the Highlands and Islands. It is already available in Spain and duty free and will be launched in the UK...