All news articles – Page 4364
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Martell shaking up image to appeal to younger generation
Karen Dempsey Seagram is planning a major marketing programme for Martell in a bid to shake off the drink's Dad' image and rejuvenate the brand. A new ad campaign will break in the autumn aimed at making people think differently about the brand....
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Tweenie appeal for St Ivel yogurts
St Ivel is bringing out Tweenies Wholemilk Yogurt aimed at pre-school age kids. This is a follow on from St Ivel's first character licensed product, St Ivel Tubby Custard. The Tweenies Wholemilk Yogurt comes in strawberry and raspberry flavours and...
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Retail spotlight: Archetype Location within Vinopolis is a w
The Majestic outlet at Vinopolis is unlike any other in the chain and is a bizarre place, according to manageress Clare Ashdown. Last summer the wine warehouse operation signed up with the innovative consumer attraction sandwiched between The Globe...
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Wal-Mart's bosses welcome the Asda team to the family'
Exclusive Camilla Palmer One year on, the "marriage" between Asda and Wal-Mart is working due to collaboration on marketing, IT, personnel and supply chain initiatives between the two companies. Speaking exclusively to The Grocer at the Wal-Mart...
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Asda: Wal-Mart conversion goes on as three US style own labe
Asda is axing its Farm Stores range of discount lines in favour of a newly developed sub brand called Smart Price. It says Smart Price will be cheaper than products sold by the hard discounters. The move comes as US parent company Wal-Mart seeks...
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Tasting panel: Aspall Dry Suffolk Cyder
THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wine This is an attractive pale colour with a nice mousse. In the glass it has a crisp juicy appley nose which is quite aromatic and enticing. The taste is extremely pleasant....
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Convenience stores: Bouncing back
If you look at the convenience sector in its true context, the pool of funds the various players are fighting for is far larger than many believe. Some £70bn in total. A large proprotion of "convenience" sales go through supermarkets and...
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Battle brewing in Scotland as Irn-Bru faces a cheap and chee
The Natural Fruit & Beverage Company plans to take on the might of Irn-Bru in Scotland with the launch of a cheaper, cheeky version called Highland Brew. The company claims the launch is to satisfy demand from its wholesale and independent...
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Bogof in Bentonville
I staggered into work this week after a hectic trip to the US of A Arkansas, to be precise the home of retail giant Wal-Mart. Its annual shareholders meeting is unlike anything I've ever encountered and I've been around, readers. Directors and...
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Symbol groups: Blakemore out to get better terms
Suppliers are to be asked for better terms, better margins and better promotions as part of a new initiative from AF Blakemore. The Spar wholesaler is launching the Multiple Retail Group, a buying consortium centred on its company owned stores that...
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Rolo gets biscuit shaped
Nestlé is rolling out its Rolo brand into the chocolate biscuit bar market. Rolo Biscuits are a combination of crunchy biscuit pieces and soft toffee in a Rolo shaped chocolate shell. The biscuits are wrapped individually in gold foil and come in...
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The odd couple: Booker boss warns of major and rapid change
Merger is just the beginning Booker's merger with Iceland is only the start of big changes that will sweep the entire grocery sector, the cash and carry group's chief executive has said. Stuart Rose told the Scottish Wholesale Association annual...
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BUDGENS AT HOME IN LONDON
Budgens is extending its home shopping service to its Kensington store in central London, marking the company's first foray into the capital. Going online this summer, the London Direct service follows trials in Birmingham, Manchester and...
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Bulmers does it by the pack in its radical revamp of the dri
Bulmers is working on a radical revamp of the beer and cider fixtures, which it believes will boost sales all round. It is testing a format that merchandises all the cider products by pack type, not product style, as is usually the case. The...
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Canned tomatoes: HL links with Italy's Fege
Just weeks away from the new season tomato pack, UK buyers are being contacted by a new supplier. HL Foods, the canning division of Premier International Foods, has signed a partnership deal with Italian packer Fege. HL Foods is best known for ...
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Relaunches: Snappier look for car veteran
Buying and selling magazine Exchange & Mart this week unveiled a new look and doubled its cover price to 60p. The latest issue of the 132 year old magazine carries a cover girl on its front page for the first time ever, marking a switch to a more...
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Career development: Forward thinking is the key to success f
No one believes in jobs for life anymore. As fmcg manufacturers merge and consolidate, the opportunities for talented individuals become increasingly scarce and the working landscape changes beyond recognition. The breadth of skills and experience...
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JS regains Cheesman's wine expertise
Exclusive Tim Palmer Allan Cheesman has been wooed back to Sainsbury to take up the newly created role as director of wine. Cheesman shocked the trade when he left the multiple exactly a year ago to become marketing director at BRL Hardy Europe....
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Onions: UK growers close the gap
Successful use of new onion storage technology has continued to allow British growers to close the seasonal gap reducing reliance on imports. This year the season for red onions, which have been grown in increasing quantities to fill a niche...
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COKE INCITES THE FANS
Coca-Cola is using the national anthem in its Euro 2000 ad campaign. Coke's spokesman Andrew Coker said it even considered changing the words to "God save our team". The idea is to incite English fans to rise to their feet when they hear the...