Asda has secured what it claims is one of the “largest technology deals in UK retail”, rolling out a suite of Microsoft’s AI and cloud services across its business.
The supermarket will adopt Microsoft’s cloud service, Azure, as the “backbone” of its digital infrastructure, enabling the retailer to improve its handling of data as well as personalisation capabilities.
Asda is also set to ramp up its use of AI to improve productivity among store support teams.
It is the first major new IT project launched by Asda since the completion of its costly and much-delayed Project Future to decouple from Walmart’s systems last month.
The multi-year deal is primarily focused on boosting the digital capabilities of Asda’s store support and headquarters teams.
The two businesses have also established a new joint investment fund aimed at integrating technology into the core Asda business in future.
“We’re thrilled to take our collaboration with Microsoft to the next level as we accelerate towards becoming a more agile, cloud-first business,” said Matt Kelleher, Asda chief digital officer.
“With the very best cloud and AI tools at our fingertips, this technology will boost productivity, help us to make better decisions, and simplify how we work – enabling us to continue delivering great value and service to our customers.”
Read more: Asda turnaround showing ‘green shoots’ but remains a very leafy plant
Asda first partnered with Microsoft in 2022. As part of the latest deal, Asda employees will get access to Microsoft’s suite of digital training tools and courses.
“This collaboration with Asda exemplifies how cloud and AI technologies can transform retail at scale,” said Microsoft UK & Ireland CEO Darren Hardman.
“By integrating Microsoft Azure’s advanced capabilities, Asda is modernising its operations, empowering its colleagues, and enhancing customer experiences,” he said.
“We’re proud to support Asda in its journey to become an agile, cloud-first, AI-driven business.”
No comments yet