British consumers want to eat more British fish, University of East Anglia study finds

Sardines in a tin - Getty Images

Source: Connect Images

‘Socioeconomic evidence for sustainable fisheries: Pyramids of life project – socioeconomic strand’ said that around 40% of consumers were willing to experiment with fish they had never tried before

Brits want to eat more British fish, according to a new study from the University of East Anglia. 

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