Fanta has added a grape-flavoured variant to its core lineup.
Fanta Grape is available now in 330ml cans, 500ml bottles and two-litre rPET bottles, as well as in multipacks (rsp:TBC).
The NPD was designed to help retailers tap into rising demand for grape‑flavoured soft drinks, which were up 8.1% in value year on year, said Fanta supplier Coca-Cola Europacific Partners (CCEP), citing NIQ data.
The supplier will back the launch with a multimillion-pound marketing campaign spanning influencer partnerships, OOH advertising, social media and events.
Rob Yeomans, vice-president of commercial development at CCEP GB, said: “We’re excited to be expanding our core Fanta range with the introduction of refreshing tart Fanta Grape – a bold flavour that taps into growing consumer demand and taste preferences.
“Fanta NPD has delivered nearly a quarter of total innovation-led growth in soft drinks, and this latest additions are a great way to engage new shoppers, build brand excitement and help our customers boost sales.
“To support the launch, we’re providing vibrant PoS and digital assets via MyCCEP.com – designed to maximise impact in-store and spark shopper interest from launch day onwards.”
Fanta sales grew by 2.1% to £332.9m last year, on volumes up 1.1% [NIQ 52 w/e 6 September 2025].
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