Fever-Tree has launched a duo of non-alcoholic cocktails in cans.
Mediterranean G&T and Italian Spritz are set to roll into Sainsbury’s and Waitrose from next month (rsp: £1.90/250ml).
The new drinks were “crafted with distilled botanicals and free from artificial flavourings or sweeteners”, said Fever-Tree.
They were designed to tap into “rising demand for sophisticated low & no-alcohol options”, it added.
Mediterranean G&T features a blend of Fever-Tree’s Mediterranean Tonic Water with juniper berries and other spice, citrus and floral botanical extracts.
Italian Spritz combines Fever-Tree’s Italian Blood Orange Soda and distilled herbs, spices and citrus extracts. It was “inspired by traditional aperitifs to deliver an authentic and bittersweet spritz experience”, said the supplier.
“Fever-Tree has always been about elevating the drinking experience, crafting mixers with the same care and attention to detail as the finest spirits,” said Fever-Tree innovation director Rose Cottingham. “Our new non-alcoholic ready-to-drink cans build on that expertise, created for moments when people want the flavour, complexity and texture of a cocktail, without the alcohol.”
Fever-Tree had “drawn on years of sourcing premium ingredients and extracting flavour without alcohol” to create drinks that went “far beyond a standard soft drink”, said Cottingham.
“This range reflects not just our commitment to taste, but our deep understanding of what makes a truly satisfying serve,” she added.
Fever-Tree has diversified well beyond its traditional tonic heartland in recent years. In March, it teamed up with Margot Robbie’s Papa Salt Coastal Gin to launch a boozy RTD made with its Italian Blood Orange Soda.
Last May, it partnered with French producer Maison Mirabeau to create a rosé wine-based spritz. And in March 2023, it launched cocktail mixers in Margarita, Mojito and Espresso Martini flavours.
Non-tonic products now make up around 45% of Fever-Tree’s global sales.
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