Independent cooked chicken manufacturer Forresters has launched a Crisp Up brand of air-fry chicken.
The three-strong range (rsp: £4) of ready to air-fry chicken is aimed at “delivering restaurant-style crunch at home” and includes Kentucky Tenders, Love Me Tenders and Pop Bites.
Kentucky Tenders are southern-style seasoned tenders, the Love Me Tenders are classic golden chicken tenders and Pop Bites are popcorn chicken bite-sized pieces.
They are made of 100% cooked chicken breast and featured crispy coatings designed specifically for air fryers and ready to be consumed in under 10 minutes.
They will be available in Morrisons stores nationwide from mid-September.
“Crisp Up has been developed to bring some of the contemporary, restaurant-quality hot chicken people enjoy on the high street into retail,” said Tim Diggle, commercial director at Forresters. “Morrisons has been a supportive launch partner in making this happen quickly, and we’re excited by the early traction.”
The range has been launched to meet the demand for fakeaway-style meals.
The brand is supported by a digital-first launch campaign, PR, in-store PoS and shopper support, and plans for wider distribution in the coming months.
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