Fruit lager the ‘shining saviour’ of beer as sales surge by 50%

By James Beeson2026-05-05T13:13:00

Growing demand prompted Tesco to introduce a dedicated bay for fruit lagers in 300 stores last month

Fruit lager’s surge shows no signs of abating, with sales climbing by more than 50% year on year in the past month amid growing retailer focus and the arrival of warmer weather.

Fruit lager the ‘shining saviour’ of beer as sales surge by 50%

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