Lidl adds integrated payment feature to loyalty app

Lidl has added an integrated payment feature to its loyalty app, allowing shoppers to complete their purchase with their phone.

Customers can now claim rewards and pay by scanning the Lidl Plus app at either staffed tills or self-checkouts in the discounter’s stores nationwide.

The Lidl Pay feature was added to the app last year, but until now shoppers have only been able to use it to pay for charging electric vehicles in the supermarket’s car parks. A payment card must be registered in the app to use the feature. 

Lidl is also currently testing a scan and shop feature in a limited ‘friends and family trial’ across four stores, ahead of a phased rollout next year.

Lidl said the app, which it launched in the UK in 2020, was continuing to gain popularity, with the number of monthly active users rising 34.9% in the year to July 2025.

Lidl has been the fastest-growing bricks & mortar supermarket every month for two years in Worldpanel data. Its sales were up 10.8% year on year in the 12 weeks to 5 October, putting its grocery market share at 8.2%, up from 7.7% a year earlier.

“The integration of payment functionality into the Lidl Plus app represents a step forward in our digital evolution,” said Lidl GB customer relations director Shyam Unarket.

“We are committed to investing in technologies that simplify the customer journey and offer greater flexibility in how people shop with us.

“Whether customers prefer using traditional tills or self-checkouts, we want to ensure that every shopper can choose the experience that best suits them.”

Lidl rolled out self-checkouts nationwide last year.