National Lottery sales rose 3.5% to £8.1bn in 2025 as operator Allwyn completed a major overhaul of its systems and software.
The increase in sales comes as Allwyn completed a £450m transformation programme that upgraded over 40,000 in-store terminals, rebuilt digital capabilities, and transferred the data of tens of thousands of retailer records and millions of transactions to its systems.
Allwyn said the upgrade – the most significant since the lottery launched in 1994 – would improve player protection, speed up transactions, enable new games, attract more players and generate more money for good causes.
Its results also revealed that more than £1.7bn was generated for good causes in 2025, the equivalent of £33m every week. This is up from £30m a week when Allwyn took over the operations in February 2024.
It is on track to double the amount the National Lottery generates for good causes from £30m a week to £60m a week by the end of the licence in 2034.
Allwyn’s transformation of The National Lottery’s digital capabilities – through overhauling its website and apps – aims to bring in a new generation of players and ensuring it continues to deliver for good cause beneficiaries who rely on its funding.
A record 12.1 million people now play the National Lottery on digital platforms, with a million more users logging on in 2025. In total, National Lottery digital sales hit £4.1bn in 2025, up 9.8% on 2024. Digital sales now account for 51% of all National Lottery sales, the first time digital has represented more than half of sales in its 31-year history.
“Allwyn is committed to restoring the magic to The National Lottery and delivering long-term growth,” said Allwyn CEO Andria Vidler. “Being the guardian of this unique UK institution is a privilege and a responsibility we take incredibly seriously.
“We are delighted to have delivered growth to The National Lottery while successfully completing the largest international upgrade in lottery history. This is a hugely exciting time for The National Lottery and its players, as these much-needed upgrades now allow us to launch new games and products, meaning we can generate more money than ever before for good causes.”
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