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Treasury Wine Estates to reshape portfolio around ‘fewer, stronger brands’
By James Beeson2026-06-04T11:17:00
A trio of ‘power brands’ comprising Penfolds, DAOU and Matua will receive increased investment
Treasury Wine Estates is to cull over half the brands from its portfolio as it looks to accelerate growth around a trio of ‘power brands’ and seven ‘regional heroes’.
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