Two Chicks is moving into snacking with a new range of savoury egg bites, alongside the launch of a pancake mix, as the liquid egg white brand looks to broaden its reach following a major investment.
The Eggceptional Bites come in two flavours: Three Cheese & Ham, and Cream Cheese & Herb. Made with free-range egg white, they provide up to 15g of protein per pack. The range aims to cater to growing demand for “high‑protein, healthier on‑the‑go options”. They will be available in Tesco from 13 April (rsp: £2.50/50g).
The launch is part of a wider growth plan for Two Chicks as it looks to move into new categories following Eurovo Group’s acquisition of a majority stake in the business last year.
As part of the strategy, the brand is also launching a Ready‑to‑Pour Pancake Mix that will go on sale in Asda from 20 April and Tesco from 18 May (rsp: £3.50/500ml). Providing 32g of protein per 500g, the mix offers the “quality taste of homemade pancakes with the convenience and ease of ready-made ingredients for a healthier breakfast or dessert solution”, according to the brand.
“Demand for high-protein, natural foods is soaring as consumers look for convenient ways to support active, balanced lifestyles,” said Alla Ouvarova, CEO and co-founder of Two Chicks.
“The launch of the Two Chicks Eggceptional Bites range is a significant milestone for us – and the category. It marks the next chapter in Two Chicks’ evolution, and by expanding beyond liquid egg whites into snacking we are broadening consumer choice by offering a healthier alternative that’s ready whenever and wherever consumers want it.”
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