Hinckley Road - opening day exterior

Source: Nisa

Garcha said it was crucial to create a stand-out proposition with a Tesco Express nearby

High-profile independent retailer Rav Garcha has converted a former Sainsbury’s Local into a Nisa store in Leicester.

The Midlands-based Nisa retailer, who now owns four stores, relaunched the site, which had been vacant for six months, last month.

He has installed a vast food-to-go offering including a Pret Express, Hershey’s and Reese’s ice-cold chocolate drink, and a cider dispenser from regional supplier The Special Cider Company, allowing shoppers to take away draught cider in kegs.

The store also boasts a gluten-free and sugar-free range, as well an extensive confectionery and eat-at-home offer such as popcorn and nachos, which all sit alongside Co-op’s own brand range.

Shopping app Jisp has also been launched at the store, offering shoppers savings via its Scan & Save discount tool, to help drive loyalty as well as cut prices during the cost of living crisis.

Garcha said it was crucial to create a standout proposition with a Tesco Express nearby.

“This isn’t just about putting a new sign above the door,” he said. “The aim is to impress and really hit our shoppers with the wow factor as soon as they walk in. 

“And then we can get them back in habitually by building up our reputation and becoming the ‘go to’ destination.”