All Nomad Foods articles – Page 13
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News
Salmon farmers' fury over Birds Eye TV ad
Farmed salmon producers have called on Birds Eye to withdraw a TV ad that calls into question the feed they give their fish. The execution, which aired this week, shows broadcaster and restaurant critic Richard Johnson on a boat at...
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Heinz/Birds Eye to link?
Private equity companies including Cinven, Lion Capital and Brightpoint are believed to be interested in uniting Heinz’s frozen food business with Unilever’s Birds Eye arm.Venture capitalist Capvest, which bought the European operations of...
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Premier Foods may be looking to snap up Birds Eye
Premier Foods is believed to be weighing up a bid for Birds Eye if owner Unilever decides to offload the frozen foods brand.Unilever recently revealed it was reviewing strategic options for its European frozen food business, including Iglo,...
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Birds Eye plant axed
The closure of Unilever’s Birds Eye factory in Grimsby should not be seen as evidence that frozen food is in terminal decline, the British Frozen Food Federation has insisted.Speaking after Unilever announced plans to close its Grimsby frozen...
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Unilever carries out review of Birds Eye supply chain
Unilever Ice Cream & Frozen Food has announced a major review of its supply chain for Birds Eye in the UK.A spokesman said both sourcing and manufacturing arrangements were being scrutinised.The future of three of its four UK...
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Wright to drive Birds Eye
Unilever has appointed Jerry Wright brand director for Birds Eye in a restructure designed to increase consumer focus and drive a more brand-led strategy. He replaces marketing director for frozen foods Chris Pomfret, who has been transferred to...
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Birds Eye Chicken Lattice 2 for £2 Gondola end Asd
Birds Eye Fish Fingers 240g Buy one get one free Gondola end Sainsbury Cadbury's Ice Creams 4 Buy one get one free Gondola end Sainsbury Cadbury's Mighty Mini Cooki's 75g ...
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Salty old sea dog's renaissance goes on as Captain Birds Eye
Mary Carmichael Advertising icon Captain Birds Eye is to cast his nets wider this autumn as a collection of non-fish products comes under his banner. It is the first time the brand has extended to landlubber products such as meat and vegetables...
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Bites: Birds Eye; Robinsons; HL Foods
Birds Eye Wall's frozen potato products are getting a new look, including foil packaging for Fritters and Alphabites, as well as a £3.75m support package this year.
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Birds Eye Chicken O's Buy one get one free Gondola en
Birds Eye Bigtime Codcakes 4s Price promotion 98p Gondola end Asda Birds Eye Frozen Beef Curry Price promotion 99p Gondola end Tesco Birds Eye Mega Burgers 320g ...
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First impressions: Enjoy! ready meals from Birds Eye Wall's
The 12-strong range of Enjoy! frozen ready meals from Birds Eye Wall's plans to "change the way you eat forever in just 10 minutes". Rsps: £1.79-£4.99 Brett Horton is the director of marketing at an outdoor advertising agency group Cubes of...