Archive of all Nomad Foods articles – Page 8
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NewsBirds Eye adds new products in major Inspirations push
The spend will see a packaging refresh and a £5.5m marketing campaign
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NewsBirds Eye says tough conditions will persist as sales dive again
The decline in sales at Birds Eye has accelerated with another £31m wiped off the top line in the challenging frozen market created by the supermarket price war.
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NewsNomad rapped for Birds Eye ad that ‘overstated’ portions
Consumers were likely to assume a single pack was suitable for two people, ASA ruled
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NewsBirds Eye's birthday message for Her Majesty
Birds Eye has launched limited-edition fish fingers in celebration of the Queen’s official 90th Birthday
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NewsBirds Eye accelerates e-commerce efforts with shoppable ads
The tech is ‘retailer agnostic’, offering consumers a choice of mult when they click to buy
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NewsBirds Eye brings back 'Waffly Versatile' for breakfast range
The return of the jingle is part of £1m marketing investment by brand
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NewsAnja van Bergen joins Nomad Foods to support acquisitions
Van Bergen joined this month from Dutch-based global animal nutrition and fish feed giant Nutreco
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NewsYoung's & Birds Eye square up for 'crispy pancake war'
Both companies said this week they would launch their versions of the popular frozen snack imminently
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NewsFindus Crispy Pancakes set for May return, confirms Birds Eye
News of the launch comes only weeks after The Grocer revealed the plan to revive the iconic product
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NewsFindus Crispy Pancakes set for comeback with Birds Eye
The Grocer revealed in January the Findus brand, the Crispy Pancake and the Findus frozen meals range were set to disappear
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Analysis & FeaturesBirds Eye reinvents the frozen aisles
With a third of consumers believing frozen food aisles are unappealing, Birds Eye has set out to revamp the in-store experience
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NewsBirds Eye goes big on fast hot breakfasts with Hello Morning!
The quick-to-prepare Hello Morning! range, available from 14 March, comprises Belgian waffles, croissants and pancakes
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NewsMedia Bites 18 Feb: Morrisons takeover rumours, Asda, Nomad
A £6.4bn offer for Morrisons from Tesco or private equity company Permira “could not be far away” according to the Daily Mail.
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Analysis & FeaturesStefan Descheemaeker, CEO, Nomad (45)
Descheemaeker has been entrusted by Noam Gottesman and Martin Franklin to mastermind a frozen food consolidation play
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Analysis & FeaturesBirds Eye Inspirations Tortilla Chilli & Lime Fish Fillets
Birds Eye first launched its premium Inspirations range in March 2014
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NewsWayne Hudson named Birds Eye managing director
Hudson to replace Andy Weston-Webb as he takes on newly created role of chief commercial officer
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NewsNomad completes £500m takeover of Findus
Nomad Foods has completed the £500m takeover of the European arm of Findus after the deal cleared the relevant anti-trust hurdles.
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NewsBirds Eye reveals plan to rejuvenate flagging frozen foods
Birds Eye has set out plans to unlock an additional £676m of revenue in frozen food over the next three years
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NewsCity snapshot: Iglo/Nomad first half like-for-likes down 4.9%
Iglo Group owner Nomad saw a 2.4% revenue decline as the frozen specialist battled “difficult retail conditions”
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NewsYoung's Seafood sale on again as Findus negotiates with Nomad
Nomad Foods’ £500m takeover of the European arm of Findus Group will re-open the sale of the remaining UK business…