All Nomad Foods articles – Page 6
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News
Birds Eye owner Nomad falls to a Q4 loss but says conditions improving in the UK
Birds Eye and Findus owner Nomad Foods recorded a loss in the fourth quarter of 2016 but the decline in the UK market slowed as the group battled to turnaround its performance in the challenging frozen market.
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Analysis and Features
5: Birds Eye
The battle for the freezers is hotting up as the supers try to stem losses to discount channels
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News
Birds Eye invests £7.1m to reassure over frozen chicken quality
The push represents the brand’s biggest ever investment in frozen chicken
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News
Peter Hajipieris leaves Birds Eye owner Nomad Foods Europe
Hajipieris has previously worked in senior roles at the former Ministry of Agriculture Food and Fisheries and Sainsbury’s
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News
Steve Challouma becomes Birds Eye marketing director
He has been promoted from category general manager of the Nomad portfolio
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News
Media Bites 14 Nov: Tesco, M&S, Birds Eye
Prosecutors will decide within weeks whether to pursue a plea arrangement with Tesco and bring further charges against former bosses over the profits scandal which plunged Britain’s biggest retailer into crisis in 2014.
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News
Birds Eye peas back on TV screens with Patsy Kensit
The ad comes 43 years after Kensit made her debut on British screens for the brand’s Peas Go Pop ad
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News
Birds Eye launches gluten-free fish fingers
The MSC-certified Alaskan pollock fish fingers go on sale next week
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Comment and Opinion
Frozen is still relevant to small households says Birds Eye
Sir, We would absolutely reject the premise that smaller households are not being tempted by the frozen aisle
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News
Birds Eye adds new products in major Inspirations push
The spend will see a packaging refresh and a £5.5m marketing campaign
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News
Birds Eye says tough conditions will persist as sales dive again
The decline in sales at Birds Eye has accelerated with another £31m wiped off the top line in the challenging frozen market created by the supermarket price war.
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News
Nomad rapped for Birds Eye ad that ‘overstated’ portions
Consumers were likely to assume a single pack was suitable for two people, ASA ruled
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News
Birds Eye's birthday message for Her Majesty
Birds Eye has launched limited-edition fish fingers in celebration of the Queen’s official 90th Birthday
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News
Birds Eye accelerates e-commerce efforts with shoppable ads
The tech is ‘retailer agnostic’, offering consumers a choice of mult when they click to buy
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News
Birds Eye brings back 'Waffly Versatile' for breakfast range
The return of the jingle is part of £1m marketing investment by brand
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News
Anja van Bergen joins Nomad Foods to support acquisitions
Van Bergen joined this month from Dutch-based global animal nutrition and fish feed giant Nutreco
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News
Young's & Birds Eye square up for 'crispy pancake war'
Both companies said this week they would launch their versions of the popular frozen snack imminently
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News
Findus Crispy Pancakes set for May return, confirms Birds Eye
News of the launch comes only weeks after The Grocer revealed the plan to revive the iconic product
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News
Findus Crispy Pancakes set for comeback with Birds Eye
The Grocer revealed in January the Findus brand, the Crispy Pancake and the Findus frozen meals range were set to disappear
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Analysis and Features
Birds Eye reinvents the frozen aisles
With a third of consumers believing frozen food aisles are unappealing, Birds Eye has set out to revamp the in-store experience