Archive of all Nomad Foods articles – Page 6
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Comment & OpinionBirds Eye on to a winner with fourth wall-presser
Many online ads now acknowledge YouTube’s ‘skip ad’ function, using their first five seconds to discourage users from clicking away
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NewsBirds Eye invests £8m in frozen chicken marketing push
Its Winner Winner, Birds Eye Chicken for Dinner campaign is the brand’s largest investment in the category in a decade
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NewsBirds Eye owner Nomad more than doubles annual profits
Nomad Foods, owner of frozen food brands Birds Eye, Iglo and Findus, has reported “an outstanding year” during which it reported full-year organic revenue growth of 3.9%.
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NewsNew Birds Eye peas campaign brings back the 'pop' sound
The push for Garden Peas and Petits Pois launched today under a £4.2m investment that includes social media outreach and a packaging refresh
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NewsBirds Eye pulls ad as water safety campaigners raise concerns
New ad, starring a younger and more rugged Captain Birds Eye, encouraged children to jump into cold water, campaigners claimed
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NewsBirds Eye commits to front-of-pack traffic-light labels
The brand said it hoped the move would help promote recognition of frozen products as the nutritional equivalent of fresh…
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NewsMedia Bites 18 January: Nomad/Goodfella's, 2 Sisters, Walmart
The sale of Goodfella’s Pizza to Nomad Foods generates column inches this morning, alongside news that Ranjit Boparan has had his wrist slapped after being accused of sending unsolicited gifts to the MPs investigating his 2 Sisters food company’s recent poultry safety scandal.
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NewsBirds Eye owner Nomad swoops for Goodfella's Pizza in £200m deal
Birds Eye owner Nomad Foods has agreed to acquire Goodfella’s Pizza from 2 Sisters Food Group for €225m (£199m) to expand its frozen food empire.
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NewsCaptain Birds Eye gets younger, more rugged look in new ad push
A “distinguished” new-look captain complete with salt and pepper flecked beard will hit screens tonight
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NewsMedia Bites 21 December: Nomad/Goodfellas, Tesco/Booker, General Mills
Nomad Foods is in talks to acquire the UK’s Goodfella’s Pizza for about £200m in a deal, according to this morning’s papers.
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NewsBirds Eye adds two gluten-free varieties
Gluten-free chicken nuggets and breaded fish fillets are set go on sale in Sainsbury’s stores…
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NewsBirds Eye to back Inspirations revamp with major ad push
The multichannel push will be its longest continuous ad campaign to date
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NewsBirds Eye claims it's recovering despite slump in 2016 sales
Birds Eye has suffered another heavy decline in sales as conditions in the branded frozen space remain challenging
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NewsBirds Eye owner Nomad slows decline in UK as prices increases lift sales
Birds Eye and Findus owner Nomad Foods recorded organic growth for the second quarter in a row as the group pushed through price increases
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NewsBirds Eye frozen chicken back in growth following investment
Growth in sales follows £71m investment earlier this year…
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NewsBirds Eye hits 100,000 meals for FareShare
Birds Eye has provided enough surplus food to charity FareShare to make over 100,000 meals over the past two years
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NewsBirds Eye owner Nomad Foods seeks new CFO as Kenyon resigns
Birds Eye owner Nomad Foods is on the hunt for a new CFO after Paul Kenyon handed in his notice to take on a job outside of the food industry at shoe retailer Clarks.
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NewsNomad ups earnings expectations after promotion-driven organic sales growth
Birds Eye and Findus owner Nomad Foods has upped its full year earnings expectations after heavy promotions in the UK drove it to a 1.1% rise in organic sales in the first quarter
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NewsBirds Eye ramps up the number of multibuy deals
X for y deals accounted for 26.9% of Birds Eye’s total featured space promotions last month, according to Assosia