All Nomad Foods articles – Page 4
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NewsWayne Hudson takes on expanded role amid Birds Eye restructure
Hudson will look after another of Birds Eye’s parent company’s businesses as part of a broader role
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NewsBirds Eye marks 100% certification Follow the Fish on-pack promotion
The milestone made Birds Eye the “biggest brand in the UK” for certified sustainable and responsible seafood sourcing
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NewsBirds Eye launches £6m advertising push in bid to ‘double’ veg consumption
It has been described by the firm as its ‘biggest’ frozen veg marketing drive to date
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NewsBirds Eye and Aunt Bessie’s link for roast dinner ready meals
The chicken and beef meals, due to hit Tesco stores nationwide “from the end of summer”, will feature products from both brands
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Comment and OpinionBirds Eye’s vampires attempt to add bite to meat-free offering
Birds Eye’s vampire-themed campaign for its meat-free Green Cuisine range is firmly in the ‘fun’ camp
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NewsBirds Eye debuts vegan meat alternatives range
It’s taking on the likes of the Beyond Burger and Quorn with the Green Cuisine range
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NewsBirds Eye bins premium fish Inspirations sub-brand
The move comes after the struggling Inspirations range dropped double digits in value and volume sales in last year’s Grocer Top Products survey
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NewsNomad heralds end of Findus in UK with Crispy Pancake rebrand
The famous Findus Crispy Pancake will be replaced by a Birds Eye-branded alternative
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NewsAcquisitions drive 11% full-year sales growth at Nomad Foods
Revenues soared 11% at frozen food giant Nomad Foods in 2018 as it was buoyed by the acquisitions of Goodfella’s and Aunt Bessies
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Analysis and FeaturesBirds Eye Veggie Bowl: acid test
Birds Eye sees vegetarian options as a way back to growth after frozen ready meals lost value last year
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Profiles and QandAsMy food & drink job: Johnny Durant, assistant product development manager, Nomad Foods
Product developer Johnny explains why his role is a ‘perfect marriage’ of his passions for food and science
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NewsMüller Milk & Ingredients hires Nomad commercial director Brendan Power
25-year fmcg veteran Power will join the dairy giant in April
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Promotional VideoSponsored: Fish category briefing with Birds Eye
We spoke to an expert at Birds Eye to find out what’s hot, what’s not and what’s next for fish
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NewsBirds Eye launches takeaway-inspired Chicken Shop range
Available in four flavours, Birds Eye described Chicken Shop as the ’ultimate’ range of chicken for sharing at home
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NewsBirds Eye adds Sweet Potato variant to its Potato Waffles
The supplier is rolling its new side into freezers this week with an eye to £3.6m first-year sales
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NewsBirds Eye returns to growth after four-year slump
Sales at the frozen food manufacturer jumped 2% on the back of advertising investment
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NewsBirds Eye unveils single-serve Veggie Bowl meals
Birds Eye expects single-serve frozen vegetarian meals to soon be worth as much as £25m
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NewsNomad agrees €240m deal to buy Aunt Bessie’s from William Jackson
Birds Eye owner Nomad Foods has announced it has agreed to buy frozen potato and Yorkshire puddings brand Aunt Bessie’s
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NewsTesco, Sainsbury's & Birds Eye back Veg Power campaign
The campaign aims to raise £100,000 for a generic vegetable advertising fund with the goal of increasing veg consumption across the UK
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Comment and OpinionBirds Eye on to a winner with fourth wall-presser
Many online ads now acknowledge YouTube’s ‘skip ad’ function, using their first five seconds to discourage users from clicking away