Archive of all Nomad Foods articles – Page 10
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NewsBirds Eye withdraws salmon fish fingers from the UK market
Salmon fish fingers have made a splash with shoppers in Europe – but are set to sink without a trace in the UK…
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NewsBirds Eye launches £3m Mix Up Your Menu marketing campaign
Birds Eye is ploughing £3m into a marketing campaign to encourage consumers to use…
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Analysis & FeaturesSign of the times: Birds Eye wins with Mashtags
Launched by Birds Eye in February, the launch of Mashtags quickly went viral…
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NewsBirds Eye owner Iglo Group records revenue dip
Iglo Group, the European owner of Birds Eye, saw a 0.9% slide in constant currency sales during the second quarter due to “tough market conditions”.
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NewsBirds Eye operating profits rise in spite of horsemeat scandal
Birds Eye shook off the impact of Horsegate to post a 15.8% increase in operating profit last year…
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Analysis & FeaturesNomadic offers yoghurt range with international dimension
Nomadic is set to launch a yoghurt range that will offer unusual tastes and textures from around the world
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NewsBirds Eye Fusions join new Steamfresh range
Birds Eye is relaunching its microwaveable Veg and Rice Fusions ranges under new umbrella brand Steamfresh
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NewsBirds Eye brings ‘warmth’ to frozen food with design revamp
Birds Eye has unveiled a new logo and revamped packaging across its entire range as it aims to bring “warmth and personality” to its portfolio. The move forms part of parent company Iglo Group’s £60m Europe-wide brand relaunch, which is intended to shift the perception of frozen food from a ...
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Analysis & FeaturesBirds Eye Inspirations Chicken with Cheese & Ham Sauce: Acid Test
Chicken Inspirations claim to offer “the finest and freshest ingredients with exciting flavour combinations”…
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NewsSteve Chantry named Birds Eye UK marketing director
Steve Chantry is the new UK marketing director for Birds Eye.
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NewsBirds Eye promotes Inspirations with pop-up restaurants
Birds Eye is promoting its premium Inspirations range with a series of pop-up restaurant events…
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Rankings4. Birds Eye
Poor Clarence. After three years, the bear’s been axed to make way for a new campaign…
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NewsBirds Eye shows polar bear Clarence the freezer door
Clarence the polar bear is being axed by Birds Eye UK as owner Iglo Group rolls out a new £60m Europe-wide marketing strategy.
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NewsBirds Eye launches Mashtags potato shapes
Birds Eye will be hoping it is onto a #winner with its new frozen potato shapes for the social media generation…
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Analysis & FeaturesBirds Eye - Rice Fusions
Clarence, the slightly creepy polar bear, has been back in action for Birds Eye this year with an ad for the brand’s rice-and-veg mixes
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Category ReportHiggidy, Birds Eye, Holland’s, Ginsters: NPD in pies
A Christmas-themed pie is the first in a series of Special Guest pies from Higgidy
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NewsNeil Barker to join Birds Eye as sales director
Birds Eye UK and Ireland has appointed Neil Barker as its new sales director…
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News
Birds Eye gains huge sustainability boost as fishery wins MSC status
Birds Eye’s sustainability credentials are to get a major boost after the MSC certification of a large fishery supplying pollock to the brand.
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NewsBirds Eye teams up with Roger McGough to put stories on plates
Birds Eye has launched a major new ‘teatime’ campaign designed to inject more fun into family mealtimes for kids and make them less stressful for mums.
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NewsJames Bond’s Jaws sinks teeth into Birds Eye fish burgers
Legendary James Bond villain Jaws – also known as actor Richard Kiel – is swapping a licence to kill for a licence to chill, and is teaming up with frozen food specialist Birds Eye on its ‘bigger bite’ fish burgers.