All Nomad Foods articles – Page 12
-
News
Birds Eye: addition of cod line will Bake sales to Perfection
Birds Eye is aiming to further boost rocketing sales of its Bake to Perfection frozen fish range by adding its first cod variant and revamping packaging.Sales of Bake to Perfection have soared to £15.5m since the range was launched in...
-
NewsYoung’s challenges Birds Eye with new cook-in-the-bag fish
Young's has stolen a march on Birds Eye with the launch of the UK's first microwaveable cook-in-the-bag fish range. The four-strong range, which is launched next month, can be cooked from frozen in the oven or microwaved in four minutes ...
-
News
Findus invests in NPD in bid to overtake Birds Eye
Findus UK has set itself the ambitious target of becoming the nation's number one frozen food brand within five years a feat that would require a thirteenfold increase in sales.
-
News
Birds Eye backs new Field Fresh range to beat Tasty Veg flop
Birds Eye is attempting to heat up the frozen vegetable category with Field Fresh, a new sub-brand it predicts will generate £15m sales in its first year.
-
News
Birds Eye’s frozen pasta range to refresh Italian
Birds Eye is hoping to emulate the success of fresh Italian pasta meals down the frozen aisle with a new range of microwaveable dishes that it claims are healthier than their fresh counterparts.The pouches, which hit shelves next month,...
-
News
Birds Eye puts sizzle into midweek meals with new Chargrills
A Tex-Mex-inspired relaunch of Birds Eye's Chicken Chargrills range, including a collaboration with Dragons' Den star Levi Roots, aims to spice up midweek family meals.The five-strong range, which hits shelves next week, includes two new...
-
NewsBirds Eye tackles fish fear with foil pouches
Birds Eye is hoping to take the fear factor out of handling raw fish - and boost total category sales - with the launch of two new "no touch" premium ranges. The frozen giant is eyeing £10m in combined first-year sales for its new Bake to...
-
News
Birds Eye ready meal launch targets dieters
Birds Eye is ditching its Eat Positive brand of health-focused frozen ready meals less than a year after launch and replacing it with Healthy Options, a new range that targets dieters.In a move that could signal a wider renaissance of diet...
-
News
Birds Eye unveils posh fish fingers
If further evidence were needed that the resurgence of fish fingers is complete, it came this week with the news that Birds Eye is launching a range of premium salmon fish fingers.The new 100% wild salmon fillet fingers, launched this month,...
-
News
Birds Eye takes on sustainability chief
Frozen food giant Birds Eye has appointed Peter Hajipieris as director of sustainability and external affairs to spearhead its first-ever sustainability commitment programme. The Birds Eye View, published this week, sets out targets in nine areas...
-
News
Birds Eye's view from the top in frozen food
There's a lot of attention on frozen food right now, with the credit crunch and product launches helping the much-maligned aisle to record a significant comeback. As a result, promotion has been heavy. The frozen category accounted for 10% of...
-
News
Birds Eye encourages switch with Omega-3
Birds Eye is making a big play of the Omega-3 content of its new fish fingers to persuade consumers to switch from cod to pollock.This month it launches Omega-3 branded fish fingers made from Alaskan pollock, which is in much more...
-
News
Wall's elbows Birds Eye aside in frozen activity
Wall's has overtaken Birds Eye for the first time in the Promotrack chart for the overall frozen category. With 35% of total activity last weekend, its offers were based on its range of ice creams and ice lollies. Products were on...
-
News
Birds Eye frozen lines given £25m overhaul
The entire Birds Eye range is to be relaunched as part of a £25m investment for 2007.The relaunched products, which will appear on shelf from August this year, form part of its Truth campaign to improve consumer perceptions of frozen...
-
News
Murphy to oversee UK Birds Eye development
Birds Eye has brought in Anne Murphy to lead its UK team and oversee the brand as the business undergoes a major shake-up.Murphy will be the new general manager for Birds Eye UK, which currently has sales of over £520m and a portfolio of...
-
News
Birds Eye factory to close
Birds Eye, the frozen foods brand acquired last year by private equity group Permira from Unilever, is closing its factory in Hull with the loss of 490 jobs.The company blamed inheriting a business with “unsustainable over-capacity” for the...
-
News
Glenn to head Iglo Birds Eye as CEO
Martin Glenn is set to take up the new role of chief executive officer of the Iglo Birds Eye Frozen Foods business once its sale to Permira is completed next month. Glenn has worked in the food industry for 25 years, the past 14 of which...
-
News
Permira Funds set to acquire Birds Eye
Unilever has made no secret about its desire to sell Birds Eye to concentrate on the faster-growing vitality and personal care sides of its business. Last week it did the deed, selling the Birds Eye and Iglo portfolios in Austria, Belgium,...
-
News
Birds Eye Mediterraneo company: Unilever UK price: Vegetables £1.99 for 350g; fish £2.99 for 400g
Expert's verdict...5/25?This range consists of oven-baked vegetables and stir-fry fish and vegetable dishes. The instructions suggested using a tablespoon of olive oil to cook the Sicilian Fish Fillets with Roasted Vegetables....
-
News
Birds Eye weds fish to UK's Med veg passion
Unilever UK is bringing a taste of the Med to the freezer aisles with premium fish and vegetable dishes under the Birds Eye banner. Mediterraneo taps into the growing consumer taste for roasted vegetables and comprises two main...