All Nomad Foods articles – Page 12
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Retail Prices: Birds Eye takes top spot as Cadbury reins back deals
Birds Eye has upped its promotional activity, reports Alex Beckett, but shoppers are being lured away from frozen by fresh and chilled deals
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Birds Eye enlists help of ‘peculiar’ bear on frozen
Birds Eye is urging rival frozen food companies to follow its lead and boost investment in marketing, as it reveals its new £9m and “slightly peculiar” TV campaign voiced by Hollywood star Willem Dafoe.The frozen giant kicks off the…
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Birds Eye puts some Reggae into burgers
Birds Eye is adding some Caribbean spice to its burgers to emulate the success of its Chicken Chargrills.
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NewsEditor's Comment: Is debt ever good? Birds Eye is more effective under private equity than in a huge multinational
Capitalism is back. After a credit crunch-induced hibernation, M&As are again in vogue whether in the classic form of the Cadbury takeover by Kraft, or highly leveraged private equity deals such as the secondary buyout of the Pets at Home retail business last week.
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NewsA Birds Eye view: a Q&A with chief executive Martin Glenn
In a rare interview, Guest Editor Martin Glenn speaks frankly to Alex Beckett about the challenges facing the frozen food industry
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NewsBirds Eye ploughs £5m into Field Fresh ad blitz
Frozen is better than fresh that's the key message in Birds Eye's new marketing push to champion Field Fresh, the recently launched sub-brand its owner claims will resurrect the "stagnant" frozen vegetables category.
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My Alternative CV: Angus Peterson, Birds Eye
Angus Peterson, general marketing manager at Birds Eye, on fish fingers, John Barnes and models
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Birds Eye: addition of cod line will Bake sales to Perfection
Birds Eye is aiming to further boost rocketing sales of its Bake to Perfection frozen fish range by adding its first cod variant and revamping packaging.Sales of Bake to Perfection have soared to £15.5m since the range was launched in...
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NewsYoung’s challenges Birds Eye with new cook-in-the-bag fish
Young's has stolen a march on Birds Eye with the launch of the UK's first microwaveable cook-in-the-bag fish range. The four-strong range, which is launched next month, can be cooked from frozen in the oven or microwaved in four minutes ...
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Findus invests in NPD in bid to overtake Birds Eye
Findus UK has set itself the ambitious target of becoming the nation's number one frozen food brand within five years a feat that would require a thirteenfold increase in sales.
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Birds Eye backs new Field Fresh range to beat Tasty Veg flop
Birds Eye is attempting to heat up the frozen vegetable category with Field Fresh, a new sub-brand it predicts will generate £15m sales in its first year.
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Birds Eye’s frozen pasta range to refresh Italian
Birds Eye is hoping to emulate the success of fresh Italian pasta meals down the frozen aisle with a new range of microwaveable dishes that it claims are healthier than their fresh counterparts.The pouches, which hit shelves next month,...
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Birds Eye puts sizzle into midweek meals with new Chargrills
A Tex-Mex-inspired relaunch of Birds Eye's Chicken Chargrills range, including a collaboration with Dragons' Den star Levi Roots, aims to spice up midweek family meals.The five-strong range, which hits shelves next week, includes two new...
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NewsBirds Eye tackles fish fear with foil pouches
Birds Eye is hoping to take the fear factor out of handling raw fish - and boost total category sales - with the launch of two new "no touch" premium ranges. The frozen giant is eyeing £10m in combined first-year sales for its new Bake to...
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Birds Eye ready meal launch targets dieters
Birds Eye is ditching its Eat Positive brand of health-focused frozen ready meals less than a year after launch and replacing it with Healthy Options, a new range that targets dieters.In a move that could signal a wider renaissance of diet...
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Birds Eye unveils posh fish fingers
If further evidence were needed that the resurgence of fish fingers is complete, it came this week with the news that Birds Eye is launching a range of premium salmon fish fingers.The new 100% wild salmon fillet fingers, launched this month,...
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Birds Eye takes on sustainability chief
Frozen food giant Birds Eye has appointed Peter Hajipieris as director of sustainability and external affairs to spearhead its first-ever sustainability commitment programme. The Birds Eye View, published this week, sets out targets in nine areas...
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Birds Eye's view from the top in frozen food
There's a lot of attention on frozen food right now, with the credit crunch and product launches helping the much-maligned aisle to record a significant comeback. As a result, promotion has been heavy. The frozen category accounted for 10% of...
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Birds Eye encourages switch with Omega-3
Birds Eye is making a big play of the Omega-3 content of its new fish fingers to persuade consumers to switch from cod to pollock.This month it launches Omega-3 branded fish fingers made from Alaskan pollock, which is in much more...
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Wall's elbows Birds Eye aside in frozen activity
Wall's has overtaken Birds Eye for the first time in the Promotrack chart for the overall frozen category. With 35% of total activity last weekend, its offers were based on its range of ice creams and ice lollies. Products were on...