Archive of all Nomad Foods articles – Page 7
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NewsNomad ups earnings expectations after promotion-driven organic sales growth
Birds Eye and Findus owner Nomad Foods has upped its full year earnings expectations after heavy promotions in the UK drove it to a 1.1% rise in organic sales in the first quarter
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NewsBirds Eye ramps up the number of multibuy deals
X for y deals accounted for 26.9% of Birds Eye’s total featured space promotions last month, according to Assosia
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NewsNomads launches dates-based ‘superfood’ snack trio
The NPD is made with the Saudi Arabian sufri date, chosen for its “distinctive” texture
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NewsBirds Eye owner Nomad falls to a Q4 loss but says conditions improving in the UK
Birds Eye and Findus owner Nomad Foods recorded a loss in the fourth quarter of 2016 but the decline in the UK market slowed as the group battled to turnaround its performance in the challenging frozen market.
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Analysis & Features5: Birds Eye
The battle for the freezers is hotting up as the supers try to stem losses to discount channels
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NewsBirds Eye invests £7.1m to reassure over frozen chicken quality
The push represents the brand’s biggest ever investment in frozen chicken
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NewsPeter Hajipieris leaves Birds Eye owner Nomad Foods Europe
Hajipieris has previously worked in senior roles at the former Ministry of Agriculture Food and Fisheries and Sainsbury’s
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NewsSteve Challouma becomes Birds Eye marketing director
He has been promoted from category general manager of the Nomad portfolio
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NewsMedia Bites 14 Nov: Tesco, M&S, Birds Eye
Prosecutors will decide within weeks whether to pursue a plea arrangement with Tesco and bring further charges against former bosses over the profits scandal which plunged Britain’s biggest retailer into crisis in 2014.
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NewsBirds Eye peas back on TV screens with Patsy Kensit
The ad comes 43 years after Kensit made her debut on British screens for the brand’s Peas Go Pop ad
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NewsBirds Eye launches gluten-free fish fingers
The MSC-certified Alaskan pollock fish fingers go on sale next week
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Comment & OpinionFrozen is still relevant to small households says Birds Eye
Sir, We would absolutely reject the premise that smaller households are not being tempted by the frozen aisle
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NewsBirds Eye adds new products in major Inspirations push
The spend will see a packaging refresh and a £5.5m marketing campaign
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NewsBirds Eye says tough conditions will persist as sales dive again
The decline in sales at Birds Eye has accelerated with another £31m wiped off the top line in the challenging frozen market created by the supermarket price war.
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NewsNomad rapped for Birds Eye ad that ‘overstated’ portions
Consumers were likely to assume a single pack was suitable for two people, ASA ruled
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NewsBirds Eye's birthday message for Her Majesty
Birds Eye has launched limited-edition fish fingers in celebration of the Queen’s official 90th Birthday
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NewsBirds Eye accelerates e-commerce efforts with shoppable ads
The tech is ‘retailer agnostic’, offering consumers a choice of mult when they click to buy
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NewsBirds Eye brings back 'Waffly Versatile' for breakfast range
The return of the jingle is part of £1m marketing investment by brand
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NewsAnja van Bergen joins Nomad Foods to support acquisitions
Van Bergen joined this month from Dutch-based global animal nutrition and fish feed giant Nutreco
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NewsYoung's & Birds Eye square up for 'crispy pancake war'
Both companies said this week they would launch their versions of the popular frozen snack imminently