Archive of all Nomad Foods articles – Page 11
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Rankings4. Birds Eye
Poor Clarence. After three years, the bear’s been axed to make way for a new campaign…
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NewsBirds Eye shows polar bear Clarence the freezer door
Clarence the polar bear is being axed by Birds Eye UK as owner Iglo Group rolls out a new £60m Europe-wide marketing strategy.
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NewsBirds Eye launches Mashtags potato shapes
Birds Eye will be hoping it is onto a #winner with its new frozen potato shapes for the social media generation…
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Analysis & FeaturesBirds Eye - Rice Fusions
Clarence, the slightly creepy polar bear, has been back in action for Birds Eye this year with an ad for the brand’s rice-and-veg mixes
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Category ReportHiggidy, Birds Eye, Holland’s, Ginsters: NPD in pies
A Christmas-themed pie is the first in a series of Special Guest pies from Higgidy
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NewsNeil Barker to join Birds Eye as sales director
Birds Eye UK and Ireland has appointed Neil Barker as its new sales director…
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News
Birds Eye gains huge sustainability boost as fishery wins MSC status
Birds Eye’s sustainability credentials are to get a major boost after the MSC certification of a large fishery supplying pollock to the brand.
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NewsBirds Eye teams up with Roger McGough to put stories on plates
Birds Eye has launched a major new ‘teatime’ campaign designed to inject more fun into family mealtimes for kids and make them less stressful for mums.
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NewsJames Bond’s Jaws sinks teeth into Birds Eye fish burgers
Legendary James Bond villain Jaws – also known as actor Richard Kiel – is swapping a licence to kill for a licence to chill, and is teaming up with frozen food specialist Birds Eye on its ‘bigger bite’ fish burgers.
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Category ReportBirds Eye wants a word with you...
More specifically, the bear does. Birds Eye’s ursine ambassador may have had less airtime in the past year…
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Analysis & FeaturesBirds Eye burgers shine but ‘Horsegate’ hits ready meals
Birds Eye MD Andy Weston-Webb reflects on the challenges facing the company after the horsegate crisis
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NewsBirds Eye commits to 100% British and Irish beef
It was an Irish company that dragged Birds Eye into ‘Horsegate’ but the giant’s confidence in Irish meat remains strong with a new commitment on British and Irish sourcing.
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NewsDoctor Who replaces Captain Birds Eye on special fish fingers
Doctor Who has replaced Captain Birds Eye on a pack of fish fingers – but the move is only temporary.
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NewsHorsemeat: Birds Eye says Ireland’s QK Meats is source of horse in its ready meals
Birds Eye has blamed Irish meat supplier QK Meats for the horsemeat found in its products in the UK and Europe.
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NewsBirds Eye adds sweet chilli chicken grills
Birds Eye is adding a new sweet chilli variant to its frozen chicken grills and chargrills range…
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Category ReportReady meals: NPD from Heinz, Birds Eye, City Kitchen
With TV dinners falling in the ratings faster than Big Brother, Birds Eye is continuing to diversify…
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NewsHorsemeat: Birds Eye withdraws three ready meals as precaution
Birds Eye is withdrawing three ready meals from UK stores after a product it sells abroad tested positive for horse DNA.
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NewsHorse meat: Birds Eye and Heinz say their beef products not affected by scandal
Birds Eye and Heinz have moved to reassure retailers and consumers that their products are not affected by the horsemeat scandal.
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NewsBirds Eye boss Martin Glenn wants 'one last shot as a CEO'
Martin Glenn believes he’s got “one last big shot” as a CEO after quitting as the boss of Birds Eye Iglo Group…
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NewsGlenn rules out Findus switch after leaving Birds Eye
Birds Eye Iglo CEO Martin Glenn has ruled out a move to rival Findus Group following news that the food industry veteran is to leave Iglo after six years at the helm.