All Nomad Foods articles – Page 11
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News
Britain's 100 Biggest Brands 2011: Birds Eye to Pringles
Last year Birds Eye brought in a polar bear – voiced by Willem Dafoe – to dispel some myths about frozen food, and highlight that its fish...
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News
Britain's 100 Biggest Brands 2011: Birds Eye veg to Aunt Bessie's
Birds Eye added the Field Fresh sub-brand to its frozen veg range in September 2009. The line-up now includes garden peas, petit pois, sweetcorn and green beans, and two types of mixed veg. Frozen herbs were added in 2010.
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NewsBirds Eye adds zip locks to Field Fresh pea lines
Birds Eye hopes to stop frozen peas spilling out from split bags by introducing zip locks to some of its bigger packs. The frozen giant is adding zip locks to its 1.52kg pack of Field Fresh Garden Peas (rsp: £2.99) and 1.2kg pack of Field...
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NewsFrozen pasta: Birds Eye dumps it while Findus finds success
Birds Eye is preparing to pull its year-old range of frozen Italian pasta meals, but rival Findus has secured new listings for its own frozen pasta. The three-strong range from Birds Eye, which hit shelves in September 2009, will be...
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NewsBirds Eye’s bear builds shopper trust in frozen
Birds Eye claims its laconic polar bear has boosted consumer awareness of the quality of its frozen food and driven a sharp increase in sales. Before the Willem Dafoe-voiced polar bear hit our screens, only 48% of the 2,000 frozen...
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News
Birds Eye adds herbs to Field Fresh frozen range
Birds Eye is expanding its Field Fresh range of frozen vegetables with the launch of frozen herbs.Field Fresh Herbs (rsp: £1.69 per pack) will be available in six variants garlic, parsley, coriander, basil, chilli and Italian mixed and...
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News
Birds Eye sizes up market for natural fish products
Birds Eye is investigating the market potential for a new range of natural fish and seafood products in the UK, less than a month after news emerged that it had called time on its Naked & Natural fish range. The frozen food...
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Comment and OpinionEditor's Comment: Why no fanfare for Birds Eye's Italian swoop?
I want to tell you a story: I've called it The Tale of Two Equities.
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NewsItalian job sees Birds Eye snatch frozen ops
As Birds Eye Iglo landed Unilever's Italian frozen food business this week, CEO Martin Glenn said strong backing in the City and a willingness to work jointly with Unilever in the future helped beat off competition from frozen food...
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NewsUnilever sells Italian frozen arm to Birds Eye
Unilever is selling its Italian frozen foods business, Findus Italy, to Birds Eye Iglo for £688m.
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News
Birds Eye unveils chicken Bake to Perfection lines
Birds Eye is aiming to build on the success of its Bake to Perfection Fish range by expanding the concept into chicken. The four-strong range includes Garlic & Herb, Chasseur, Tomato & Basil and Red Wine & Mushroom variants,...
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News
Birds Eye unveils plan to drive sustainability
Birds Eye is rolling out a health and sustainability programme to drive supply chain efficiencies and educate shoppers about the benefits of frozen food. Forever Food is a five-year plan that will encompass all of Birds Eye's existing...
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News
Birds Eye trio offer chicken snack meals
Birds Eye has introduced a trio of new products to the freezer aisle.
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News
Retail Prices: Birds Eye takes top spot as Cadbury reins back deals
Birds Eye has upped its promotional activity, reports Alex Beckett, but shoppers are being lured away from frozen by fresh and chilled deals
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News
Birds Eye enlists help of ‘peculiar’ bear on frozen
Birds Eye is urging rival frozen food companies to follow its lead and boost investment in marketing, as it reveals its new £9m and “slightly peculiar” TV campaign voiced by Hollywood star Willem Dafoe.The frozen giant kicks off the…
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News
Birds Eye puts some Reggae into burgers
Birds Eye is adding some Caribbean spice to its burgers to emulate the success of its Chicken Chargrills.
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NewsEditor's Comment: Is debt ever good? Birds Eye is more effective under private equity than in a huge multinational
Capitalism is back. After a credit crunch-induced hibernation, M&As are again in vogue whether in the classic form of the Cadbury takeover by Kraft, or highly leveraged private equity deals such as the secondary buyout of the Pets at Home retail business last week.
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NewsA Birds Eye view: a Q&A with chief executive Martin Glenn
In a rare interview, Guest Editor Martin Glenn speaks frankly to Alex Beckett about the challenges facing the frozen food industry
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NewsBirds Eye ploughs £5m into Field Fresh ad blitz
Frozen is better than fresh that's the key message in Birds Eye's new marketing push to champion Field Fresh, the recently launched sub-brand its owner claims will resurrect the "stagnant" frozen vegetables category.
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News
My Alternative CV: Angus Peterson, Birds Eye
Angus Peterson, general marketing manager at Birds Eye, on fish fingers, John Barnes and models