Monster High is expanding in July with a new range of three dolls that come with a Fearbook journal and tradeable stickers. Frankie Stein, Operetta and Lagoona Blue come in new outfits, and with accessories including a notebook and hairbrush. Monster High has helped drive sales in fashion dolls in recent years by proving attractive to slightly older children. Sales of dolls in supermarkets have grown 17% year-on-year [NPD 12 m/e February 2013].