Morrisons wins the online 33 with 91 points. The site was “easy to navigate” and “user friendly”, with “good descriptions of products including ingredients”. Only one was unavailable. Delivery was on time, but the driver was “very rushed” as he was blocking the road.
Tesco had full availability and site navigation was “excellent”, with good info on allergens, storage, and ingredients. It used significantly more bags (12 plastic and three paper).
With the help of free delivery, Ocado was the second-cheapest retailer (after Asda). Shopping was “very straightforward” on the “bright and attractive” site, and our shopper liked the fact that delivered items were organised into labelled bags and that she received a text message with details of the delivery driver, registration number and time of delivery.
As well as being cheapest, Asda impressed with its “clear and fast” usability and “excellent” search function. Product descriptions were “clear and concise”. It dropped points as the preferred delivery time was unavailable, but it was the only retailer not to use plastic bags.
Sainsbury’s website was “intuitive” and “easy to use”. Our shopper praised the delivery driver but was “most disappointed” to find three “unnecessary and unwanted” plastic bags in the delivery, and the shop was the most expensive supermarket in our test.
Waitrose had full availability and discounts were “significant” but our shopper found it difficult to find the exact products she wanted, though the process was “efficient” and delivery was free.