Booths sales flat and profits plunge despite new stores

  • The service will give access to 400,000 households across Lancashire and Greater Manchester

  • It will offer a selection of more than 300 essential products

  • Customers will also be able to order from Booths’ hot lunchtime and evening range from 23 June 


Booths has become the latest supermarket to partner with Deliveroo, offering customers more than 300 essential lines for on-demand home delivery.

The new service goes live today from the family-owned grocery chain’s Media City store in Salford.

Booths plans to expand the delivery offer to five additional stores (Fulwood, Penwortham, St Anne’s, Hale Barns and Lytham) in July, giving access to 400,000 households across Lancashire and Greater Manchester.

Shoppers can order from a selection of more than 300 products on the Deliveroo app or website, to be delivered in as little as 30 minutes.

From 23 June, customers will also be able to order from Booths’ hot lunchtime and evening range via the app, with a menu of fresh sandwiches, jacket potatoes, beefburgers, katsu chicken curry, pizzas, pies and pastries.

The tie-up follows a similar offer from Aldi, launched last month by Deliveroo as the German discounter responded to the surge in demand for online shopping during the coronavirus pandemic.

Deliveroo has also partnered with Co-op during the crisis, as well as offering emergency grocery boxes for M&S and Morrisons.

“Booths are very excited about our link up with Deliveroo, which will bring a wider delivery reach for over 300 products for customers,” said Abby Talbot, head of business to business at Booths.

“This service will offer quick and convenient delivery with Deliveroo and will help our customers unable to shop at Booths to access our great range of groceries.”

Ajay Lakhwani, VP of new business at Deliveroo, added: “At Deliveroo, we want to do everything possible to help people get the food they need and want during Covid-19.

“Booths’ selection is unique, and our partnership will help us service not only Booths’ loyal customers, but a much wider set of people across Greater Manchester.”

Deliveroo said all deliveries would be contact-free to ensure safety, with riders leaving the shopping at customers’ doors to collect.

Booths, which operates a chain of 28 stores across the north of England, has already launched an emergency home delivery service for vulnerable members of the community living within a three-mile radius of a store, as well as a click & collect operation.