Tesco is keeping its cards close to its chest on its Christmas 2013 range, teasing journalists at its Christmas in July event with appearances by Katie Price, TV hairdresser Leo Bancroft, and a gigantic house made of biscuits. Expect a “real focus on food with great NPD in all areas” and “more luxurious gifting ranges”.

Star product: Katie Price’s latest perfume, Kissable, may be a hit, though we’re not quite sure how it sits with Tesco’s aim of more luxurious ranges.

Verdict: Hard to say as, unlike Katie Price, it’s gone all shy.