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Recognising that some independents struggle to get the best out of their petcare fixtures, both Masterfoods and Nestlé Purina have launched initiatives to tackle the problem - the former with Easy 4 You and the latter with...
brand development team for winalot The brand team at dog food range Winalot, part of Purina Petcare, has a truly international flavour.Senior brand manager David Rebetzke is Australian. He leads a team of two brand...
A cartoon dog takes centre stage on relaunched packs of Nestlé Purina PetCare’s dog treats and chews. The new line-up, which is aimed at stimulating impulse purchases, includes Beggin' Strips, T-Bonz and Beggin’ Salami, while the Megabone sub-brand...
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