Planters is hitting the market with a posh range of nuts in an attempt to challenge the dominance of multiples’ own-label products in the premium sector.
Trigon Snacks is introducing Planters Premium Nut Range to tap into what it says is a growing consumer appetite for value-added nuts that are perceived as being healthier than salted or dry roasted.
Commercial director Duncan Hill said: “There is no doubt that convenience retailers are not making the most of nuts.”
He said sales of nuts had been growing at the expense of crisps and snacks.
The range is packed in see-through bags featuring brand ambassador Mr Peanut. It includes Nut & Fruit Mix with Cranberries (rsp: £1.39 for a 120g bag), Sea Salt & Black Pepper Cashews & Peppers (rsp: £1.29 for 110g), Sea Salt & Malt Crunchy Peanuts (rsp: 99p for 110g) and Salted Pistachios (rsp: £1.49 for 90g).
n Focus on Crisps, Nuts and Snacks in The Grocer next week.
Maltesers is renewing its sponsorship of the Channel 4 comedy Will & Grace in a £1m deal. Specially created ads will run for 24 weeks from June 3.

Union Coffee Roasters has launched a five-strong Special Edition range, available in Harrods and Fresh & Wild, with coffee beans sourced from Ethiopia, Colombia, Guatemala and Brazil.

Vittel is offering consumers a body makeover, as well as an impromptu style change, in its latest ReVittelise ad. The ad, which runs from June 6, shows the revitalising effects of drinking a bottle of Vittel.

To celebrate the 50th birthday of its Captain Birds Eye fish fingers, Unilever Ice Cream & Frozen Food is launching an on-pack promotion called Wish Fingers. Fifty people can win prizes for their children, including holidays and recording their own pop song.

Dettol has launched Dettol Multi-Action, an anti-bacterial hard surface cleaner for kitchen and bathroom use, in a Green Apple variant.

Ocean Spray has launched a 10-week consumer campaign, including press ads and sampling events, to boost sales during the summer months.
comedy sponsor
specialist coffees
vittel makeover
50 wish fingers
green apple clean
summer spray