Costcutter is predicting double-digit sales growth for the festive season after it slashed prices of over 1,000 Christmas products by 66% year on year.
Since launching its Christmas pre-sale brochure last month, Costcutter saw an increase of over 30% in pre-sales year on year.
The vast majority of Costcutter retailers placed orders, with the total number of stores ordering rising by 10%.
Costcutter attributed this to the deals offered across over 1,000 confectionery and ambient product lines. The symbol group added that business development managers have also increased the support they offer retailers thanks to stronger availability of products in recent months. The managers have worked to boost awareness of Christmas deals.
Costcutter has also expanded its category and seasonal guidance, offering insights on seasonal bestsellers and the best pack formats for confectionery. It has launched new leaflet deals featuring top selling products according to category and optimum time to sell.
It has also created four order templates to accommodate the varying size of stores, and to quickly accommodate soaring volume sales over the period.
The symbol group has created four in-store fixtures to display merchandise from September to December, clearly setting out shopper needs for every stage of the season.
“With gifting and sharing now worth 68% of all Christmas confectionery sales, it’s great to see that retailers are already following this trend with Roses and Celebrations sharing tubs and Ferrero Rocher boxes in our top pre-sold lines ahead of the festive period,” said Costcutter Supermarkets Group confectionery category manager Robbie Moor.
“Christmas is such a key trading time and our aim is to make the season a little easier for retailers, whilst helping them generate increased sales opportunities through the right products, deals and high-level support to drive customer awareness and footfall.”