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Who: Asda

What: Split Pots Favourite Desserts

Where: Chilled yoghurts/pot desserts

When: Launched July 2014

How much: £1.80/6x135g

Why: suppliers continue to roll out products to extend the use of yoghurt beyond breakfast and into the desserts market. Part of Asda’s Chosen By You range, this pack of six split-pot yogurt desserts contains three pots of Lemon Meringue and three of Black Forest. The Lemon Meringue is a vanilla yogurt and lemon sauce with meringue drops, while the Black Forest is vanilla yogurt topped with cherry ­compote and chocolate flakes.

Consumer verdict: This was seen as a novel idea with competitive pricing (each pot was the equivalent to 30p), and prompted a good level of pre-trial interest. After testing there was some disappointment in the quality, with comments of the texture being ‘watery’. Some felt the lemon flavour too sweet, and the Black Forest variant lacking fruit. Failing to meet expectations, the product achieved an ­overall score three points below the category norm. Despite reservations, 59% of testers said they would ‘definitely’ or ‘probably’ buy.

Pre-trial purchase: 50%

Post-trial purchase: 59%

Better than what’s out there: 48%

New and different: 60%

Overall score: 39/50

What is Fast Foodfax?

It is a subscriber service that has been running for more than 30 years, offering consumer assessments of new products and allowing comparisons with more than 17,000 products from our database. It is objective, impartial and totally independent, and each product is assessed using original consumer feedback from respondents across the UK. See here for further information.

Fast Foodfax is prepared by Cambridge Market Research , which works closely with The Grocer magazine on a variety of projects including the consumer judging element of the The Grocer’s Own-label Food & Drink Awards and New Product Awards. 

Tel. 01223 492 050 Email: Info@CambridgeMR.com

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