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Who: Perfetti Van Melle UK
What: Chupa Chups Candy Pizza
Where: Sugar confectionery
When: Launched August 2014
How much: £3/435g
Why: Perfetti Van Melle expanded its Chupa Chups gifting range this summer with a pizza for the sweet-toothed. With packaging reminiscent of a takeaway pizza box, the product offers an array of jelly sweets arranged to look like a pizza. Weighing in at more than 400g, it contains enough product for the whole family to enjoy, declared the supplier.
Consumer verdict: This was viewed as fun, novel and intriguing. The pack design was highly rated, though a few testers suggested putting a window in the box so the product could be viewed. Many adult respondents felt the sweets that make up the pizza were good but similar to what was currently available. It achieved an overall score of 38, equal to the average for the category, but appealed more to consumers in the North (scoring 42) and younger adults with younger children (45). Viewed as ‘new and different’ by 96% of testers, it is seen as a novel gift idea for kids or as a centrepiece at a kids’ party, with 81% claiming they would consider occasional purchase.
Pre-trial purchase: 46%
Post-trial purchase: 56%
Better than what’s out there: 78%
New and different: 96%
Overall score: 38/50
What is Fast Foodfax?
It is a subscriber service that has been running for more than 30 years, offering consumer assessments of new products and allowing comparisons with more than 17,000 products from our database. It is objective, impartial and totally independent, and each product is assessed using original consumer feedback from respondents across the UK. See here for further information.
Fast Foodfax is prepared by Cambridge Market Research , which works closely with The Grocer magazine on a variety of projects including the consumer judging element of the The Grocer’s Own-label Food & Drink Awards and New Product Awards.
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