Sales: £41.8m Growth: -10.1%
It was always going to be a hard year after the 23% growth Pimm’s had in 2013. Diageo says its Cider Cup, strawberry & mint and frozen pouch NPD and a weather-activated ad campaign will turn things around.
Sales: £41.8m Growth: -10.1%
It was always going to be a hard year after the 23% growth Pimm’s had in 2013. Diageo says its Cider Cup, strawberry & mint and frozen pouch NPD and a weather-activated ad campaign will turn things around.
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