Greene King is launching an apple-flavoured beer as a sister to its iconic Ruddles ale brand.
Ruddles Orchard, a 4.2% abv ale blended with apple juice, will sit alongside the brewer’s Ruddles County brand.
It is available in 500ml bottles at Sainsbury for £1.59 as its Beer of the Month for September.
Matt Bream, Ruddles brand manager, said: “Ruddles Country is the real ale lovers’ ale and is popular with everyone who appreciates the finer things in life such as traditional top-quality ale.
“Ruddles Orchard is for all those discerning beer drinkers who are searching for something a bit different.”
The packaging for Orchard matches that for Ruddles County sibling, with a variation in colour as well as an apple tree on the label design, with an apple tree instead of the iconic Ruddles County oak.
A strapline highlights its ‘serious apple flavour’.
Hardys is set to reinvigorate the wine box sector with a slimline offering. The striking wine box under the Nottage Hill label will be available for Chardonnay and Cabernet Sauvignon. The two-litre box is slimmer and smaller than conventional three-litre boxes. It goes into the off-trade this month with an initial listing in Sainsbury, priced £14.99.

Ernest & Julio Gallo has produced Sunset Bay, an own-label Californian brand for Thresher Group. The six varieties will be priced £4.99 for California Red and White, £5.99 for Grenache Rosé and Merlot and £6.99 for Sauvignon Blanc and Zinfandel. The range will be part of Thresher’s ongoing three-for-two promotion across all wines.

Waverley TBS is backing South African wine brand Cape Promise with a £1.6m campaign aimed at drumming up extra Christmas sales. A PR campaign will be carried out in women’s magazines, regional newspapers and radio stations during the autumn. Cape Promise will be further supported by a consumer web site launched this month.
slimline wine box
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