Sainsbury's news and analysis
Sainsbury’s is the second-largest supermarket chain in the UK, with a network of supermarkets, Sainsbury's Local convenience stores, and an integrated online offering. It operates the Nectar loyalty programme and has focused on pricing initiatives like Nectar Prices and Aldi Pirce Match. The Grocer covers Sainsbury’s with news, analysis, insight and opinion, including market share updates, strategic developments, and leadership changes.
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Comment & OpinionEditor’s picks: The ceasefire, retail crime, and the Co-op merger
Keeping up with the latest developments on the Iran war feels like a job in its own right, and how much relief the 14-day ceasefire will actually bring to UK consumers and grocery businesses remains uncertain at best
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Grocer 33Sainsbury’s Emma Hill on hitting high standards at Easter
‘You have to take your manager glasses off and look at things through a customer’s eyes’
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Grocer 33‘Excellent’ Sainsbury’s is the best store in Sheffield
Our shopper praised Sainsbury’s ‘excellent condition’ and said it was ‘worth the trip’
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NewsSainsbury’s supplier portal glitch gives users access to rivals’ sales data
“Some users may have seen data they would not usually have access to”
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NewsSainsbury’s Nectar360 partners with Uber and Uber Eats
It marks the first time Nectar has partnered with a ride-hailing platform
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Category Report‘Inside-out’ skincare trend gathers pace
It’s not just what you put on your skin and hair that counts
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NewsGroundbreaking supermarket lorry trial set to save food poverty charities ‘millions’
Retailers have developed new ways to deliver food surplus from their suppliers using spare space in their delivery vehicles
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NewsTonic Health expands kids’ and adult ranges in Sainsbury’s with five new lines
Tonic Health is rolling out five new lines in 131 Sainsbury’s stores nationwide
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NewsSupermarkets to launch biggest-ever joint food poverty campaign
Retailers are launching this year’s Let’s Make a Meal of It campaign next week
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NewsSainsbury’s commits billions in long-term contracts for farmers
The retailer has committed £5bn through multi‑year agreements to back more than 2,500 British and Irish farms by 2027
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InterviewsFairtrade’s Marike Runneboom de Peña on how trade can end poverty
As Fairtrade International issues a new global strategy, its CEO talks switching to a risk-based approach and breaking the ‘poverty in mindset’
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Grocer 33Promotions help Sainsbury’s win cheapest supermarket in close price battle
Sainsbury’s £77.21 total was 1.7% lower than a year ago, though that was fuelled by promotions
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Grocer 33Sainsbury’s wins Portsmouth supermarket mystery shopper survey
Sainsbury’s Farlington store combines convenience with strong availability
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Grocer 33Sainsbury’s Farlington GSM Abi Fouch on juggling stores and shared problems
‘I’ve been covering two stores. It makes me super proud that the staff here have been able to win this without having me in their back pocket’
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NewsSainsbury’s partners with Foodsteps to reduce environmental impacts of supply chain
Foodsteps will build a granular, auditable data ecosystem capable of assessing Sainsbury’s extensive product portfolio
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KVI TrackerLamb prices up to a third more expensive this Easter
Analysis by The Grocer has revealed that lamb joints are on average 8% more expensive than they were at the same point ahead of last Easter weekend
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Range PreviewPistachio mini eggs and carrot cake hot cross buns: Sainsbury’s Easter 2026
Sainsbury’s has launched its Easter range for 2026 focusing on premium eggs, Nectar pricing and free-from
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NewsRapid grocery: awareness high, usage low finds YouGov
Only 1% of those surveyed used rapid delivery of groceries on a daily basis.
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Grocer 33Sainsbury’s offers the cheapest shop for Mother’s Day
Sainsbury’s went big on booze, with a Nectar promotion offering a £4 discount
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NewsSainsbury’s Sharesave plan could deliver £25m boost for colleagues
Colleagues who saved £240 per pay period over the life of the scheme could see a personal profit of £9,000