Sainsbury's has become the UK's first supermarket to introduce Braille on shelf barkers.

Bethan Wilson, the manager of its at its Woolton store in Liverpool, came up with the idea to improve the shopping experience for her blind and partially sighted customers. The store is close to the Bradbury Fields Blind Association and Wavertree School for the Blind.

New shelf barkers include a Braille panel at the bottom telling blind shoppers which part of the store they are in. Sainsbury's has been presented with an RNIB Exemplar Service award for the initiative.