Sainsbury’s has invested £35m to reduce the prices of selected meat and fish products by an average of 10%, with some prices being lowered as much as 30%.
This announcement comes in addition to the retailer’s £150m investment to cut prices on almost 1,000 everyday grocery products, as announced in March, and ahead of CEO Mike Coupe’s promise to slash prices on Sainsbury’s and Asda everyday items by 10% once the two retailers merge.
Sainsbury’s confirmed plans to merge with Asda earlier this week, through which the retailers have promised to form a “dynamic new player in UK retail, with an outstanding breadth of products delivered through multiple channels.”
These new prices cuts will be implemented from today (3 May) over the next three weeks, and items in the promotion include the Taste the Difference 30 Day Aged Rump Steak (225g) for £3.50 reduced from £4.50, King Prawns (150g) for £2.60 from £2.90, bySainsbury’s Four Pork Loin Steak for £2.30 reduced from £3, and bySainsbury’s Scottish Salmon Fishcakes, £1.45 reduced from £1.80.
Sainsbury’s said this commitment is part of its strategy to make its stores “the retail destination of choice for customers.”
“Our customers know they can trust us to provide great quality food and we’re delighted to be making this investment to help shoppers save even more on the meat and fish products they love,” said commercial director Paul Mills-Hicks. “With an average saving of 10% on customers’ favourites, we’re giving shoppers even more reasons to shop at Sainsbury’s, where they can live well for less.”