Archive of all Samworth Brothers articles
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NewsSamworth Brothers hires ex-McCain Foods boss as new Soreen MD
Soreen’s new MD brings two decades of experience from McCain Foods
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NewsGinsters teams up with Frank’s RedHot for limited-edition pastry
The NPD would appeal to under-35s, said Ginsters
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NewsSamworth Brothers shakes up executive board for 2026
It comes amid a raft of new appointments to the group’s executive board in the new year
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NewsGinsters kicks off ‘lunchtime revolution’ with square Pastry Toastie
Smoked Ham & Cheddar; Tomato, Basil & Mozzarella; and Chicken Pesto & Mozzarella are the result of almost three years’ development
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NewsGuinness looks to take brand ‘out of the booze aisle’ with licensed food duo
The innovations are aimed at creating ’brand visibility’ for Guinness outside the booze aisle
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NewsSamworth Brothers debt burden soars to almost £200m
The Leicestershire-headquartered food manufacturing giant spent another £87.4m on projects in 2024, meaning net debt ballooned to £190m
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NewsFirst Milk appoints former Samworth Brothers chief executive as new chairman
Hugo Mahoney will assume the new position on 3 November, succeeding Chris Thomas, who has served three full terms
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NewsWotsits adds Mac ‘n’ Cheese meals in partnership with Samworth Brothers
The range would ‘spark impulse purchases in a traditionally older-skewing market’ said Wotsits owner PepsiCo
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NewsGinsters unveils Pockets range, inspired by street food flavours
The range was created specifically to ‘meet the needs of under 35s’, said Ginsters
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NewsGinsters teams up with Heinz to launch Beanz & Cheese Slice
The NPD is claimed to contain ‘the perfect ratio of Beanz, cheese and pastry in every bite’
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NewsSamworth Brothers ESG pioneer Michelle Sanders to leave for Compass
Sanders set up the food manufacturer’s Futures division back in 2021
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NewsSamworth Brothers puts Soreen up for sale
The Leicestershire-headquartered group is working with long-standing financial advisor Spayne Lindsay to explore a sale of the business
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NewsSamworth Brothers records £22.5m hit from Revolution Kitchen closure
Operating profits at Samworth Brothers fell by 22.2%, to £20m as a result
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NewsSamworth Brothers promotes from within as CEO Hugo Mahoney steps down
Samworth Brothers has parted ways with CEO Hugo Mahoney and promoted a new boss from within its ranks of current executives, The Grocer can reveal
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NewsGinsters appoints Stephanie Hildon as managing director
Hildon replaces Sam Mitchell, who has been promoted
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NewsSamworth Brothers expands food-to-go operation with Real Wrap Co deal
Samworth Brothers has taken full ownership of food-to-go supplier The Real Wrap Company following the purchase of a minority stake in the business last year
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NewsGinsters adds Breakfast Roll and Butter Chicken Bake to its lineup
‘These tasty new flavours will bring excitement to anyone looking for new, exciting and delicious snacks,’ it claimed
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NewsSamworth Brothers leads £3m investment round for non-HFSS doughnut brand Urban Legend
Samworth Brothers has taken a minority stake in Urban Legend as part of a multimillion-pound investment round to back national expansion at the ‘healthier’ doughnut brand
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NewsSupermarkets announce ‘breakthrough’ reporting system for carbon emissions
The BRC and Mondra coalition has signed up Tesco, M&S, Ocado Retail and Asda, as well as a list of major suppliers
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NewsHiggidy sinks to a loss as inflation and bakery expansion hit savoury pastry maker
The upmarket savoury pastries brand was hit by disruption during a major bakery upgrade and experienced a massive spike in costs