Landmark has refreshed its Scandia lager range in a bid to give branded competitors a run for their money.
The colour-coded range has been improved and repackaged and now comprises a new 4% Classic mainstream lager.
Landmark has made recipe changes to both the 5% Premium lager and 8% Super Strength lager, while the 3% Pilsner commodity lager is unchanged. All products now come in 500ml cans.
Landmark trading controller Andrew Hargreaves said the exclusive brand market for ales and lagers had suffered as major brewers had funded multiple discounting on leading brands.