All SHS Drinks articles
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News
Bottlegreen targets older female shoppers with RTD cocktail trio
The cans will launch in Sainsbury’s and Morrisons from mid-April
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News
WKD eyes layering trend with launch of ‘clear and creamy’ liqueur range
The range would ‘reinvigorate the shots category’, owner SHS Drinks said.
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News
SHS Drinks overhauls WKD X range with ‘trend-led’ flavours
The new variants reflected ”increasing RTD consumer preferences for enticing fruit flavours”, WKD said
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News
Bottlegreen makes booze debut with Elderflower Liqueur
Edwards Bottlegreen Elderflower Liqueur is a blend of single-estate potato vodka and elderflower cordial
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Category Report
Can White Claw trigger a hard seltzer boom? Hard seltzers & RTDs category report 2023
Despite their US success, hard seltzers have proven a tough sell to Brits. The market leader is now trying out a brand new strategy
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News
Karen Salters appointed group chair at SHS Group
SHS veteran Salters has worked for the WKD, Shloer and Bottlegreen owner for 27 years
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Profiles and QandAs
My food & drink job: Jessica Whittaker, marketing executive, SHS Drinks
Jessica works on brand projects for WKD, which celebrates its 25th anniversary this year
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News
SHS boss Elaine Birchall awarded MBE in Birthday Honours List
Birchall has led the Belfast-headquartered SHS Group – which currently employs over 1,100 people – since 2015
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Analysis and Features
No rest for the WKD: SHS Drinks on 25 years of alcopops
WKD is 25 years young. It’s stayed relevant by moving with the times, and joining forces with Love Island, says SHS Drinks MD Marcus Freer
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News
City snapshot: Meridian snapped up by SHS Group in £50m deal
Nut butter brand Meridian has been bought by Northern Irish consumer goods company SHS Group in a deal exclusively flagged by The Grocer. Plus, the FTSE starts the week on the front foot and all the rest of the latest news from the City.
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News
SHS Group acquires Meridian and Rocks owner 3V Natural Foods
Northern Irish consumer goods company SHS Group has acquired a majority stake in nut butter brand Meridian to add to its growing portfolio of brands, as tipped by The Grocer last month.
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News
SHS Group tipped to be closing in on Meridian
Nut butter brand Meridian is close to a £50m takeover, with SHS Group poised to win the highly competitive auction.
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News
City snapshot: SHS Group tipped as winner of £50m Meridian auction
Nut butter brand Meridian is closing in on a £50m takeover, with SHS Group as poised to win the highly competitive auction according to City insiders. Plus FeverTree surges on takeover whispers, ABF shares hit by sugar weakness and all the rest of the latest news from the City.
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News
SHS Group completes acquisition of Standard Brands
The deal sees Zip firelighters join the SHS portfolio SHS Group has confirmed its acquisition of ignition supplier Standard Brands. The purchase, for an undisclosed amount, adds the Zip and Sunny Jim firelighter brands to the SHS portfolio, which includes owned brands Maguire & Paterson matches, WKD, ...
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News
WKD gets lower-calorie NKD baby brother from SHS Drinks
The duo will roll into the major retailers from next week in lemon & lime and blueberry & elderflower flavours
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News
Bryan Carroll steps into new SHS Drinks sales director role
Carroll has worked in similar roles within fmcg for more than 17 years
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News
SHS plans to 'reignite' RTD sector with WKD makeover
The overhaul will kick off in October with a “contemporary and colourful” look
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News
Finn O'Driscoll moves from SHS Group to become CBL Drinks CEO
O’Driscoll previously headed up the SHS Group drinks division
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News
SHS rolls out new look across WKD ready-to-drink range
WKD is rolling out a fresh look across its range as it looks to revitalise the brand.
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News
SHS Sales and Marketing adds Vileda and Zip to its portfolio
Distributor SHS Sales and Marketing has added household brands Vileda and Zip to its portfolio…