Archive of all SHS Drinks articles
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InterviewsPaul Gillow: ‘It’s time SHS Group was brave and bold again’
As SHS reaches its 50-year anniversary, its new CEO talks positivity, turnaround strategies and tapping into the entrepreneurial mentality of its founders
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News‘Disappointing’ year for SHS as margins squeezed and sales fall
Revenue at SHS fell 5.1% in the year to 27 December 2024, slipping by just over £30m to £631.5m
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NewsMeridian unveils ‘bold new look’ for nut butters as it eyes growth
Meridian has rolled out colour-coded pack designs for its peanut and almond ranges
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NewsWKD adds Cherry Ice flavour to tap ‘booming’ trend
Supplier SHS Drinks is seeking to capitalise on the ‘explosive growth’ of cherry drinks
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NewsAngus & Oink wins Tesco and Sainsbury’s listings through SHS tie-up
Angus & Oink was founded by husband-and-wife team Scott and Malissa Fraser in 2013
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NewsSHS Group buys mid-strength alcohol brand Shandy Shack
The deal is SHS Group’s first in drinks since the purchase of Rocks Drinks in 2018
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NewsPaul Gillow to succeed Arthur Richmond as SHS Group CEO
Richmond was appointed CEO last year, replacing Elaine Birchall
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NewsSHS Group shake-up sees Guy Dodwell appointed head of newly created food division
Brands in the SHS Food Division include British Pepper & Spice, Crucials Sauce and Meridian Foods
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Category ReportReady to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
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Category ReportSoft drinks trends 2024: Does big soda need another makeover?
As volumes sales fall, brands are turning to new looks, limited edition flavours and healthier reformulations to recover momentum
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NewsBottlegreen targets older female shoppers with RTD cocktail trio
The cans will launch in Sainsbury’s and Morrisons from mid-April
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NewsWKD eyes layering trend with launch of ‘clear and creamy’ liqueur range
The range would ‘reinvigorate the shots category’, owner SHS Drinks said.
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NewsSHS Drinks overhauls WKD X range with ‘trend-led’ flavours
The new variants reflected ”increasing RTD consumer preferences for enticing fruit flavours”, WKD said
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NewsBottlegreen makes booze debut with Elderflower Liqueur
Edwards Bottlegreen Elderflower Liqueur is a blend of single-estate potato vodka and elderflower cordial
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Category ReportCan White Claw trigger a hard seltzer boom? Hard seltzers & RTDs category report 2023
Despite their US success, hard seltzers have proven a tough sell to Brits. The market leader is now trying out a brand new strategy
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NewsKaren Salters appointed group chair at SHS Group
SHS veteran Salters has worked for the WKD, Shloer and Bottlegreen owner for 27 years
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ProfilesMy food & drink job: Jessica Whittaker, marketing executive, SHS Drinks
Jessica works on brand projects for WKD, which celebrates its 25th anniversary this year
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NewsSHS boss Elaine Birchall awarded MBE in Birthday Honours List
Birchall has led the Belfast-headquartered SHS Group – which currently employs over 1,100 people – since 2015
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Analysis & FeaturesNo rest for the WKD: SHS Drinks on 25 years of alcopops
WKD is 25 years young. It’s stayed relevant by moving with the times, and joining forces with Love Island, says SHS Drinks MD Marcus Freer